The NBA is widely regarded as the most lucrative business. As an athlete, you have all the limelight you could wish for and it often converts into monetary benefit. However, the road to exorbitant wealth is not easy and definitely not known to all. Although there are some athletes who have made their mark, most need some assistance in order to achieve it.

Draymond Green of the Golden State Warriors revealed his mantra for success and also credited the person responsible for it. Rich Paul, a renowned sports agent, is the person whom Green credited for his riches. So, what is the “multi-billion dollar“ business that Paul exposed?

Draymond Green applauds Rich Paul for his wealth

Paul is a 41-year-old sports agent, best known for representing LeBron James. However, Paul has had an incredible life, especially his origin story of becoming a giant in the world of sports. With the kind of reach that Paul has, he has built strong relationships over the years, and that has been one of the main reasons behind his reputation.

Recently, a feature done on him by 60 Minutes was premiered. The episode received a heartwarming response even before the premiere, as King James promoted it on his social media.

Green initially struggled to sign a good agency. And during that time, he found Paul. The 41-year-old channeled his genius and helped the 33-year-old sign a $100 million deal. However, their relationship didn’t stop there as there were more quests to complete.

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Green revealed that Paul helped him get a better understanding of the business. He said that as a young man with a lot of money; he didn’t know how to manage it well. Distinguishing Paul from other agents, Green said that Paul doesn’t treat his athletes like they work for him. In fact, he works with the athletes to make them understand the business. The 4x NBA champion said, “That’s what’s special about him.”

LeBron James promotes old friend’s 60 Minutes feature

As the two have worked together for years, they’ve formed a brotherhood among themselves. LeBron recently showed just how much he loves his “brother”. He tweeted, “I hope everyone watches 60 Minutes tonight to see the story about my brother Rich Paul and his new book “Lucky Me”. Rich changed the game and now he’s giving everyone an education about who we are and where we come from.”

Although it is not new for sports agents to be in such limelight, Rich Paul is surely different from most agents in the sports world. After all, he isn’t just interested in his own benefits. Paul wants to grow the business, the athletes, and the league along with him.

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