Los Angeles Lakers legend LeBron James is one of the wealthiest players in the NBA. The billionaire baller made use of the long-lasting influence generated from his career to create his very own business empire via various partnerships, investments, and endorsement deals. One couldn’t manage to walk into a Nike flagship store and not come across a pair of LeBron’s sneakers, just like one couldn’t walk into a department store in America and not come across a Ruffles product with the player’s face on it.

Although he is managing his already vast portfolio while being an active player at the same time, LeBron James isn’t looking to back down and is instead bringing something of his own into the market. Recently, fans got a glimpse of it in a video interview after the LA Lakers versus OKC Thunder match.

Los Angeles secured a comfortable 116-104 victory against Thunder and dethroned them from their top-ranking spot in the West. Soon after that, LeBron James proceeded to engage in a Q&A session in his personal locker room. While LBJ was speaking about the match,  fans couldn’t help but notice at least half a dozen ‘The Shop’ products lined up on a shelf in the background.

While some people may have questioned their presence during the presser, others would have guessed that they were kept there as a way to provide additional marketing to James’ new male grooming line.

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What is the new LeBron James brand about?

Developed in collaboration with manufacturer Parlux Ltd, ‘The Shop’s’ men’s grooming products are the NBA player’s latest business line and the thing that will mark his entry into the beauty industry. It has been inspired by the HBO talk show ‘The Shop’. It involves the host visiting various salons and engaging in a conversation with prominent celebrities on varying topics.

According to lebronjames.com, “LeBron and Maverick host HBO’s critically-acclaimed series “The Shop” that brings together some of the biggest names in sports and entertainment, to have insightful and culturally relevant conversations. The Shop has been nominated for an NAACP Image Award.”

While the talk show already brought good business to the beauty line, LeBron James has now stepped up his marketing game by another notch. What are your thoughts on LBJ’s new business? Let us know in the comments down below.

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