LeBron’s done it all—NBA rings, blockbuster movies, pizza chains, and even a slice of the Red Sox. Oh, and Liverpool too. So, when news drops about his next big move, it barely feels surprising. Of course it’s bold. Of course it’s got juice. At this point, accouncing something new feels less like a leap—and more like LeBron just casually laying it up, left-handed, eyes closed. When he stepped into the male grooming game, that’s when it hit different. This wasn’t just business—it felt personal. Like LeBron saying, “Yeah, I care about this.” And now? He’s taking that message everywhere.

The Shop isn’t just a barbershop—it’s a whole vibe. LeBron turned casual chair talk into culture. Real convos, raw opinions, and unfiltered takes? That’s the brand. He teamed up with Maverick Carter to make it more than a show—it’s a statement. At first, the $10 vegan, cruelty-free, and “high-performance” were only on just Walmart and CVS. But that world’s changed since then. And now, it’s bagged the biggest – you can add Alexa to add it to your shopping list.

“A morning routine fit for a @kingjames. 👑 Explore your own routine with #TheShop men’s grooming line — available now @amazon, @cvspharmacy, and @walmart,” said the caption of the Instagram post. Yes, it’s Amazon friendly as well.

Bron’s the chairman of The SpringHill Company, which owns the The Shop. “This group was a beautifully diverse representation of our company. There were white, black, brown, younger, older, interns, and even LeBron, our chairman,” said business partner Paul Rivera, putting his stamp down on the promise of the King’s grooming line. “During this discussion, we all spoke about our grooming journey and what we’d like to see and use in our self-care routines.”

But well, his on-court life isn’t as peaceful. And that’s ridiculous considering his decision to opt into his player option. He’s gonna continue on for a record 23rd year. It’s just that the cheeky goat has left his destination open ended – calling in for all sorta speculation. But as of now, the progress is nigh.

LeBron James talks all a hoax, says Chris Haynes

Watching Bron in the purple and gold is too iconic, even if it’s just been his look for the last 7 years. There’s just something about the Lakers chique with the King’s aura that just sits well in NBA history. Does he feel it too? Maybe. Because what Chris Haynes said might not be the done deal. But it might be cause enough for the LakeShow to believe that LBJ x LA will go on for longer.

‘He told me there has been no trade discussions. There have been no trade talks with the Lakers. There’s been people, I go throw teams out there, but people have been speculating on certain teams that he might be interested in. I told all that talk is false, that there has been no trade talk. There has been no extension talk. He clearly opted in and he wants to win. He believes the Lakers have what it takes to maximize Luka timeline, but also maximize and prioritize his timeline. So that’s what Rich Paul wanted to get clear,” said Haynes.

You thought LeBron James would be kicking back with his family, prioritizing part of his life as far away from the Association as possible. You thought wrong. Well, to an extent. The King does still have time to dip into his holiday season in full stride. It’s just that his decision to leave his future open ended might not help ease the season pressure just yet.