With the rise of social media, fans have access to their idols more than ever. This has led to the amplification of a celebrity’s perceived value or sphere of influence. Star athletes and models get paid millions of dollars in brand endorsement deals because of their status and influence. NBA stars like Michael Jordan, LeBron James, and Stephen Curry have transcended the sport to become worldwide superstars.

Due to their popularity and fame, many NBA stars find themselves in the same social circles as actors and models. It has often led to various high-profile celebrity relationships. Kyle Kuzma and supermodel Winnie Harlow are one such couple. And they are making waves with their public displays of affection, even in the virtual realm.

Kuzma and Harlow’s Virtual Display of Affection

Winnie Harlow is a renowned supermodel who boasts an impressive runway career with appearances for esteemed brands like Fendi, Tommy Hilfiger, and Swarovski. Her visibility further skyrocketed when she graced the cover of the prestigious fashion magazine Vogue. However, her relationship with NBA player Kyle Kuzma garnered considerable attention from mainstream media.

Their romantic involvement began in April 2020, when Kuzma DMed Harlow on Instagram. The couple’s recent virtual display of affection hasn’t gone unnoticed by fans. Harlow reposted a story on her Instagram account, in which Kuzma wrote, “Fly Girl”, before tagging Harlow.

Winnie Harlow has gained a huge following because of her stellar work with massive brands like Victoria’s Secret, Fendi, and Tommy Hilfiger. Whereas, Kuzma has made a name for himself on the hardwood. An integral part of the title-winning 2020 Los Angeles Lakers, Kuzma averaged the fourth-highest points during their playoff run.

In the offseason, Kuzma signed a four-year contract extension worth $90 million with the rebuilding Washington Wizards. Now in his prime, Kuzma aims to attain star status while simultaneously working to elevate the unfancied Wizards into playoff contention.

Tough Season Ahead for Wizards’ Fans

The Washington Wizards start the season with little to no expectations. After years of mediocrity, the Wizards hierarchy finally decided to rebuild this offseason. They executed a significant trade involving their long-time star, Bradley Beal. Initially, they swapped Beal for veteran point guard Chris Paul, but the Wizards immediately traded Paul to the Warriors for Jordan Poole.

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Talented players like Poole, Kuzma, and Tyus Jones provide a solid core for the Wizards. But wins would come at a premium during the regular season, as their roster doesn’t possess significant quality to trouble the better teams of the league. Various analysts have predicted a Harden-like jump in production for Poole. But that’s more wishful thinking rather than a well-thought-out plan.

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