In 2021, a change in NCAA policy permitted student-athletes to enter into brand deals and receive compensation. Owing to that, NCAA stars like Bronny James who joined USC, and Shedeur Sanders, the star quarterback of Coach Prime-led Buffaloes, can earn a pretty penny. Since last month, the two young athletes have been battling it out for their NIL valuations.

While Shedeur has seen a significant bump in valuations, Bronny James’ position at the top might not be for long.

Shedeur Sanders & LeBron James’ heir headed to collide?

Bronny James‘ NIL value was clocked at $5.9 million last month. Following LeBron James‘ footsteps, the 18-year-old signed a deal with Nike and Beats by Dr. Dre. Astoundingly, upon launching Bronny’s inaugural USC merchandise, it quickly sold out, despite the fact the college basketball star hasn’t played his first game for the Trojans yet. Unfortunately, recovering from a cardiac arrest that occurred during practice in July, he received a diagnosis of a congenital heart defect.

On the other hand, Deion Sanders‘ son, is at the top spot of football college athletes and ranked at number 2. At the age of 21, he became the first athlete from an HBCU to secure a multi-year contract with Gatorade, as reported by Afrotech. When he was 19, Sanders also held the distinction of being the youngest ambassador for Beats by Dre when he signed an agreement with the company. In 2022, he took on the role of an ambassador for Tom Brady’s BRADY Brand.

Read More: “You Don’t Got Sh*t for Your Sons”: Slamming LeBron James for Bronny and Bryce’s Upbringing, Ex-NBA Star Hails Father Deion Sanders

In an interesting development, his value jumped $48 thousand in the last month while Bronny’s only saw a $775 hike. This Sudden turn in his status featured an interesting flex from the quarterback.

What is “The Shedeur”?

In a victory against Colorado State, the young quarterback holds his wrists up as flex. Due to this being nationally televised, other celebrities quickly caught on the trend. Rapper Rick Ross and DJ Khaled took their Instagram flexing their own watches as an homage to Sanders.

Many confuse the diamond watch with a Rolex. In reality, it’s a customized stainless steel Audemars Piguet Royal Oak 15500 with 30 carats of VVS diamonds. According to its maker, it is valued at around $70 Thousand. Now the watch flex is widely known as “The Shedeur“.

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