Netflix Set to Takeover NBA In-Season Tournament, per Reports

Published 11/14/2023, 7:47 AM EST

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USA Today via Reuters

The NBA has always been at the forefront of embracing innovation and merging new technologies. The league has long recognized the impact of digitalization and the ripples it can create to churn out big numbers across verticals. And now the league is looking to get into another deal that could potentially revolutionize the live broadcasting scene.

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The prospect of watching NBA games on Netflix sounds like an exciting one and it might happen sooner than we imagine. Netflix has already made its debut in live sports featuring the PGA Tour and Formula 1. 

Netflix has shown interest in acquiring In-Season live broadcasting 

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As reported by Sports Business Journal, streaming giant Netflix has made another groundbreaking move. Netflix has reportedly expressed interest in broadcasting games from the NBA’s new In-Season Tournament. This development would revolutionize the way we consume sports. It would bring live games directly into the living rooms of millions of Netflix subscribers.

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Netflix’s potential involvement in the NBA represents a significant shift in the sports broadcasting landscape. Traditionally, the league has heavily relied on cable and satellite TV providers. However, with the rise of streaming services and the cord-cutting trend, sports leagues have been exploring new avenues to reach their audiences. Netflix now wants to capitalize on the biggest market, i.e. live sports.

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As per reports, Netflix is also considering making docuseries on the In-Season tournament as they did in F1, ‘Drive to Survive’ which was a huge hit.

This is a unique opportunity for both the NBA and Netflix 

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For a long time, Netflix has avoided any advertisement-heavy content on the platform until a significant subscriber drop last year. Their major competitors, Amazon and Apple, have made a successful entry into live sports. That has prompted the company to make changes and be willing to enter the ad-heavy market when necessary. 

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The report by SBJ also notes that it is still unclear if Netflix is making a serious bid. However, if there is any indication, the NBA league is expanding the IN-season tournament on its own. The NBA said that they are interested in acquiring five partners in the new media deal. 

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If the deal goes through, it would be a major pathway for Netflix into four American big sports. And for a lot of star players of the league, who care about their celebrity image a lot. This could be an extra incentive and motivation for them to care for the In-Season tournament more. 

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Written by:

Chetan Kumar

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Chetan is an NBA content writer at Essentially Sports. Being an active basketball player since his school days, he has always been a dedicated follower of the NBA. His passion for the game has drove him to pursue a career in sports journalism.
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Edited by:

Saumya Khanduja

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