Fresh from his recently settled golf rivalry in the NBA offseason, Stephen Curry is eyeing a new goal – a new business endeavor that caters to those living the high life. The off-the-court engagement isn’t about his beloved golf, it’s a venture that will add another star-endorsed product to the market.

The Currys are going all out with their entrepreneurial spirit, with wife Ayesha Curry recently launching her skin-care line. And more recently, Steph promoted his new business venture like he knows best – in style.

Stephen Curry pours out the “shots” for fans on the golf court

Stephen Curry was on the golf court recently and he wowed the people on the course with not just his playing prowess but something else too. That something else was a taste of his whiskey, Gentleman’s Cut Bourbon. A video of that made the rounds on social media. Fans seem pretty chuffed about the fact that they got to taste the good stuff at the hands of none other than ‘Chef Curry’.

Gentleman’s Cut Bourbon, as the website states, is aged 5-7 years and is a blend of rye, corn and malted barley and added ingredients that make it unique in the market.

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This isn’t the only product coming out of the House of Curry, though. Stephen Curry’s wife, Ayesha Curry, is a formidable entrepreneur in her own right. She has written two cookbooks and has recently launched a skin-care brand.

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But NBA players investing in new businesses is not new.

NBA players routinely invest in new businesses

The legendary NBA player Shaquille O’Neal slays as a deejay and an investor in a fast-food franchise. He recently announced his business in style by paying for everything that went out the order window on opening day.

NBA legend Michael Jordan owes much of his billionaire status – he is the first NBA player to be a billionaire – to his corporate partnerships with companies like McDonalds, Coca-Cola, and of course, Nike. He also has financial interests in a car dealership and restaurants. Magic Johnson has also owned several franchises, including NFL teams, post his retirement.

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More famous right now is LeBron James, who made a pretty penny by selling Beats by Dre to Apple. He owned a 1 percent stake in the brand. This trend of NBA players starting new businesses has been around since the sixties. Earlier, Hall of Famer Dave Bing started Bing Industries.

What do you think about NBA players starting off other business endeavors? Tell us in the comments below!