Nico Harrison has been trending for a couple of hours because of his role in the Luka Doncic-Anthony Davis trade. The general consensus is that GM and President of Basketball Operations at the Mavericks seem to have gotten the move wrong by trading away their face of the franchise. Amidst the current debacle, his previous mistake involving Stephen Curry comes to light. That mistake is linked to his time at Nike when they were ready to offer the Warriors star a contract.

A tweet of “Unserious human being” followed by a screenshot of the details regarding the Nike pitch meeting. Apparently, in the meeting, Harrison missed pronouncing the 4x NBA champion name and there was also another error. The presentation was incorrect, as the deck was originally a Kevin Durant pitch.

Because of this, Jeff Austin, the agent if Curry, once spoke about the ordeal with Nike and Under Armour. “In the Under Armour case, I didn’t push but I let them know that I prefer Under Armour for a number of reasons. Part of which was the Nike pitch meeting was fraud and mistakes.”

Even Dell Curry wasn’t fully onboard with Nike during the pitch meeting. He once said, “ I heard some people pronounce his name wrong before. I wasn’t surprised.” For him, butchering the name wasn’t the nail in the coffin. But the presentation, being original for Slim Reaper, made him careless about the meeting. “I stopped paying attention after that.” Because of that carelessness from Nike and even Nico Harrison, who was part of the company, they lost the Splash Brother.

Nike and Nico Harrison’s loss churns out profit for Under Armour

For any NBA player, apart from titles and accolades, a signature shoe is close to their heart. Many even dream of having a Michael Jordan brand kind of impact on the community. Stephen Curry is having a similar impact not at the Bulls legend’s level, but in his own way. That too away from Nike. A month ago, the Warriors star unveiled the ‘What the Bay’ edition of Curry 12 alongside the Bay Area’s rap icon, E-40.

In terms of revenue, Curry-specific footwear accounts for “about a quarter of Under Armour’s annual revenue,” as per Sports Business Journal. In fact, in 2023, the sales amounted to almost $1.5 billion, as his brand on average, reportedly garners $250 million in UA’s annual sales. Last year, Stephen Curry also signed what is believed to be a lifetime contract with Under Armour, worth $215 million, which includes an equity stake.

So, not only missing out on the Warriors superstar a blunder but the approach during the meeting was appalling. That’s where UA currently reigns as they treat the Bay Area hero with priority.