Even though it’s off-season, there is a lot of activity in the James household. LeBron James’ new deal that led to trade talks hasn’t died down. Some of those reports also include his Lakers teammate and son, Bronny. Youngest son, Bryce, is gearing up to be a Wildcat after his transfer to Arizona. Meanwhile, Savannah James has her new business venture to promote–a new skincare line, Reframe Beauty. However, she made sure her recent Vegas trip was not only about business, and family love took precedence, as she wasn’t alone on the trip.

The 38-year-old entrepreneur and social media influencer was joined by her youngest daughter, Zhuri, to watch Bronny, her eldest son. As per Fox Sports’ Melissa Rohlin, “No LeBron sighting yet.” For context, the Lakers are facing the Mavericks in the summer league, and the game is billed as Bronny James vs Cooper Flagg. Two draft names in back-to-back years that dominated headlines for different reasons. The hype was real for this game.

According to reports, the courtside tickets cost a whopping $2500, and even the lower bowl tickets started at $650. Thus, it was the most expensive ticket in NBA Summer League history. On one hand, we have the overall #1 pick from the 2025 draft, Flagg. On the other hand, it’s the second round, overall 55th pick, who many thought was only in the league because of his last name, James. Last year, Bronny did not have sufficient minutes to justify his role and put a stamp on the league. But the 20-year-old is locked in and not paying attention to those talks.

Even though LeBron James was not in attendance, Savannah and Zhuri’s presence was enough for Bronny to start off hot. Bronny James started with two baskets in the opening minutes to set the tone for the Lakers. The reason for King James not attending the game could also stem from his decision to tweet from the airport.

The 40-year-old tweeted, “¡Benito! Estoy en el aeropuerto de Los Ángeles ahora mismo, ¡voy a verte! Me enteré de lo que tienes planeado para mañana por la noche. 👀. ¡Bienvenida! 🔥🔥🔥🫡.” A tweet in perfect Spanish, which was towards Bad Bunny. The translation: “Benito! I’m at the Los Angeles airport right now, coming to see you! I heard about what you have planned for tomorrow night. 👀. Welcome! 🔥🔥🔥🫡.” So, King James is getting ready seemingly to attend the artist’s highly anticipated concert in July. It will be interesting to see if he flies solo or with the family.

Amid trade rumors, LeBron James is looking to secure his post-retirement plans

The Los Angeles Lakers would have thought that with the 4x NBA champion opting into his $52.6 million deal would solve their problems. But that’s when the complications kicked in. The 40-year-old’s agent made things interesting: “LeBron wants to compete for a championship. He knows the Lakers are building for the future…” This statement from Rich Paul sent Lakers Nation into a frenzy as doubts over King James suiting up for them swirled.

Let’s not forget that this will be the 23rd professional season for LeBron James, and the rampant rumors about his retirement have been going on for some time. But his recent endorsement sparked interest as if that could really be the future for the Akron native. We are talking about the new “What’s Next?” commercial for Prime Day 2025, in which the Lakers’ superstar stars. What makes it more interesting his that the podcast, ‘Mind the Game’ was acquired by Amazon Music in 2020 for a reported sum of $300 million.

Another connection is that they have Steve Nash, the co-host of the podcast, is part of Amazon’s broadcasting team for the next season of the NBA. Even if the analyst role doesn’t interest the 4x NBA champion, he is ready to start a career in Hollywood. “I feel like I could turn and be someone else that’s not LeBron James.” Plethora of options for the superstar of the game, just like his trade talks, which will a major deadline this season.