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Super Agent among Super Teams: Did Rich Paul Break the NBA?

Published 10/11/2023, 9:35 AM EDT

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In an era where athletes are becoming world-famous, agents usually tend to operate behind the scenes in order to maintain anonymity. This allows them to do their work in the most efficient way possible. A very small number of agents are able to achieve fame and notoriety in their business, and Rich Paul is certainly one of them.

Rich Paul is the founder of Klutch Sports, a management agency that currently boasts a roster of over 30 athletes, all signed to multi-million dollar deals over multiple years.

How did Rich Paul start his career?

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Rich Paul’s first and perhaps most famous client is the King, LeBron James. Having joined his inner circle (consisting of childhood friends Maverick Carter and Randy Mims), after he was drafted as a rookie, Paul picked up his skills and honed his craft under the tutelage of Leon Rose at the Creative Arts Agency. Rose was responsible for negotiating James’ first rookie extension deal in 2006.

USA Today via Reuters

In 2012, James and Paul left CAA to start their own agency, Klutch Sports. For James, it represented another business that he could invest in and promote as the face, but for Paul, Klutch Sports was far more. It represented the sum total of his work for the previous decade of his life, finally manifesting into something tangible. With Klutch Sports, Paul had just one goal in mind: to uplift black and female athletes to a position where they’d have financial security over their lives.

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As proudly proclaimed on their home page, “Black-owned and women-led, KLUTCH helps clients capitalize on opportunities across the rapidly changing entertainment, media, and business landscape at any stage of their careers.” A testament to Paul’s talent, Klutch Sports represents clients across several fields, including the NBA (LeBron James and Draymond Green to name a few), the WNBA (A’ja Wilson), the NFL (Jalen Hurts), and several coaches and executives across top leagues in the United States. Klutch also boasts of several global partnerships. Additionally, Klutch Sports was responsible for drawing in almost $900 Million Dollars worth of contracts for their clients in the NBA just last year.

Apart from just the opportunities in their professional lives, Klutch focuses on social responsibility as well. With Paul’s help and guidance, LeBron James established the LeBron James Family Foundation, which helped set up the I Promise school, a school for children in Akron, Ohio.

Klutch Sports was also recognized by TIME Magazine in their inaugural list of TIME100 Most Influential Companies.

Paul’s personal life

Paul was born and raised in Cleveland, Ohio, in the neighborhood of Glenville. He had a close relationship with his father, whom he lost to cancer in 1999. A longtime admirer of sports, Paul’s life was turned around when he met LeBron James at the Akron-Canton Airport in 2002. They met while Paul was wearing a Houston Oilers jersey, and James, being a longtime fan of football, had his interest piqued.

Watch This Story: LeBron James’ Close Friend Rich Paul Reveals a Rare Known Fact About the Lakers Star

A relationship that started in their teens ended up becoming one of the most historically important ones in sporting history. Paul and James changed the way modern player-agent relationships are looked at. What is commonly thought of as a business relationship between two parties evolved as Paul and James started making the headlines.

Rich Paul’s Memoir

In March 2021, Paul announced that he was working on a memoir that would cover his life. His childhood in Cleveland, his relationship with his family, and his rise to the top of the sporting world as one of America’s most sought-after agents. Published by Roc Lit 101 (the publishing wing of Billionaire Rapper Jay-Z’s Roc Nation), Paul expressed in a press statement, “Lucky” Me is more than my story, “Lucky Me” is the story of every young Black man who grew up like me. I want to use my story to uplift and inspire those who lived this and educate those who didn’t. I cannot tell you what it means to partner with my friend and mentor Jay-Z on this project. Lucky Me was the name of the book before I even spoke with Jay because his music was my life’s soundtrack.”

Brian Windhorst, an ESPN reporter and podcaster who shares business relationships with both Paul and James, once spoke to the New Yorker about Rich Paul’s career and how he has grown past the hate he receives. “The burden that Rich faces is that people question his legitimacy. They want to delegitimize him because of his race, because of his lack of education, because he used to sell jerseys out of the trunk of his car. If that’s the best they can do, they have to do a lot better,” said Windhorst, commenting on the criticism Paul received because the public viewed him as “LeBron’s friend”.

Rich Paul and Adele

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The buzz surrounding the super agent has been different from the usual these past few weeks. Having been seen in public with Grammy Award winner Adele, Rich Paul has attracted a steady stream of the spotlight that comes from being associated with such an enormous internet following. With both him and the Oscar Winner teasing their “Marriage” in the media, it seems like Paul is ready to slowly settle down in life.

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While he will undoubtedly still be the super agent we have come to know over the last 20 years, it’s obvious he’s not going to do this forever. With his superstar client LeBron James reaching the slow end of his career, will we see a partnership that moves from the sporting world into the field of management?

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Rich Paul’s achievements speak for themselves, and the impact he’s had, not just in the field of management, but also on the lives of his clients will ensure his Legacy is forever etched in stone.

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Written by:

Sameen Nawathe

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Sameen is an NBA Editor at EssentiallySports. He has been following the sport for years, while also having an extreme love for playing basketball. A firm believer that LeBron James is the greatest player to ever grace the hardwood, Sameen is a huge fan of the Los Angeles Lakers.
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Edited by:

Sameen Nawathe