Home/NBA
feature-image
feature-image

August 27 turned out to be busy for both Savannah James and A’ja Wilson. On the court, Wilson dominated the Atlanta Dream with 34 points, nine rebounds, and four blocks to push the Las Vegas Aces to their 12th straight win. That performance made her the first player in WNBA history to record six games in a single season with at least 30 points on 60 percent shooting. Off the court, the date also marked Savannah James’ birthday, a moment often spotlighted by fans online and those closest to the James family.

This intersection of events set the stage for something more than just basketball highlights. Savannah has steadily built her own presence through Reframe Beauty, the skincare brand she launched in May 2025 with her daughter Zhuri as inspiration. The line has since worked with Howard University to support students and gained attention for its inclusive focus. Wilson, meanwhile, has become one of the faces of the WNBA’s rise, and her ties to the James family have grown over time. With her team riding a record-setting streak and Savannah celebrating a personal milestone, the overlap created a setting where gestures carried extra meaning.

Savannah revealed that meaning with a single Instagram Story. She reposted an original video from @brwsports showing Wilson trying out products from Reframe Beauty. The overlay credited both “@aja22wilson” and “@reframebeauty”, while Savannah added only four emojis — two folded-hands 🙏🏾 and two heart-hands 🫶🏽. No words, just emojis, which worked as her way of acknowledging the unexpected support from one of the WNBA’s biggest stars on her birthday.

ADVERTISEMENT

Article continues below this ad

View this post on Instagram

LeBron James had already made sure the day was marked in a way fans have come to expect. On his Instagram story he posted Savannah’s portrait alongside a candlelit cake, writing, “HAPPY BIRTHDAY BEAUTIFUL QUEEN!!! Have a helluva year ahead of you! Love you girl!!!” It fit a pattern, as in 2024 he had also referred to her day as “QUEEN DAY” while resharing fan edits. Those birthday traditions highlight how Savannah is often celebrated not just as LeBron’s partner but as a business leader in her own right.

ADVERTISEMENT

Article continues below this ad

Savannah launched Reframe Beauty earlier this year, describing it as “clinical, culturally resonant, and built for all skin tones and types”. The line was inspired by her daughter Zhuri and backed by partnerships with Howard University and skincare experts. The Reframe Beauty spotlight from Wilson brought another angle, linking her birthday to her latest project in a way that merged personal celebration with entrepreneurial momentum.

AD

The connection between the two has been building across the year. Wilson once joked about Savannah’s Met Gala look, writing “What’s 4 + 4 ??????”, and in June Savannah tagged Wilson after posting Zhuri in mismatched pairs of A’One sneakers. These small but consistent exchanges underline a growing admiration. Wilson highlighting Reframe Beauty on the very day she made history on court only reinforced that pattern. For Savannah, emojis were enough to capture the gesture, but the layers of timing and support spoke volumes.

A’ja Wilson’s Record Night Completes the Picture

While Savannah’s Instagram story caught attention, Wilson’s on-court work gave context to why her gesture resonated even more. Against the Dream, she not only put up 34 points but also led her own 8-0 run in the third quarter that flipped the game from a tie to a comfortable lead. By the end, the Aces were the 10th team in WNBA history to win 12 straight games. Wilson finished with 13-of-21 shooting, including 2-of-3 from deep, and raised her season totals to 23.1 points and 10.1 rebounds per game.

What’s your perspective on:

Is A'ja Wilson's support for Savannah's Reframe Beauty a game-changer for athlete endorsements?

Have an interesting take?

article-image

USA Today via Reuters

Her outside shooting, once almost nonexistent, has become a small but important part of her game. She has now made 17 three-pointers this year compared to zero in her first three seasons. That improvement, combined with her steady dominance inside, is why she remains the frontrunner for a fourth MVP award. After the Dream game, A’ja Wilson explained her preparation: “I try to make my workouts and my practices very gamelike, so it’s familiar. I can figure out how to get to my spots and be productive for my team. That comes from understanding who I am and where I want to go.”

ADVERTISEMENT

Article continues below this ad

Wilson’s mix of records, humility, and humor lined up with Savannah’s birthday in a way fans noticed. On one side, LeBron kept his tradition of celebrating Savannah as the James family matriarch. On the other, Wilson showed support by putting Savannah’s beauty brand in front of her followers, with Savannah choosing to answer only with emojis. The story was small but meaningful. It connected one of the NBA’s most visible families with one of the WNBA’s brightest stars, with timing that gave both the personal and professional sides of Savannah James a reason to shine.

ADVERTISEMENT

"Is A'ja Wilson's support for Savannah's Reframe Beauty a game-changer for athlete endorsements?"

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT