Shaquille O’Neal & Stephen Curry Finally Ready to Show Allen Iverson’s Never Seen Before Side

Stephen Curry and Shaquille O’Neal are taking their influence off the court to a new level. The NBA legends are executive producing a three-part docuseries chronicling Allen Iverson’s career and the mark he left on basketball and culture.

Titled Allen Iv3rson (a stylized nod to Iverson’s nickname “The Answer” and his jersey number 3), the series is directed by One9 and executive produced by O’Neal, Curry, Erick Peyton, Colin Smeeton, Mike Parris, and One9 himself. It’s a collaboration between O’Neal’s Jersey Legends (a division of Authentic Studios) and Curry’s Unanimous Media, with additional production from Prime Video Sports’ Jeremy Castro and Brian Satz. The project was first greenlit in March 2024 and is set to premiere exclusively on Prime Video on October 23, 2025, rolling out globally across more than 240 countries and territories. A first-look teaser trailer, released alongside the premiere announcement, juxtaposes archival game footage with present-day reflections — crossovers, emotional interviews, and quiet moments that frame Iverson’s life as much as his legend.

Curry’s Unanimous Media and O’Neal’s Jersey Legends are overseeing the production, ensuring the docuseries balances storytelling with authenticity. An Instagram post announced: “Stephen Curry’s Unanimous Media and Shaquille O’Neal’s Jersey Legends are executive producing a new, feature‑length Allen Iverson documentary for Prime Video that follows Iverson’s rise from Hampton, Virginia, his influence on NBA culture, and his present‑day reflections in his own words.”

The docuseries digs into the roots of Iverson’s defiant persona. Born in 1975 in Hampton, Virginia, Iverson’s early life was shaped by hardship: his mother was 15 when she gave birth to him, and his father was incarcerated on drug-related charges. He excelled athletically at Bethel High School — starring in both football and basketball and leading teams to state championships in 1993 — but his rise was disrupted by a wrongful conviction stemming from a 1993 bowling alley incident. Iverson served four months in jail before the conviction was overturned by Virginia’s governor; the episode remains a crucial chapter in his life story and is treated as such in the series.

“After competing against Allen for many years, I’ve witnessed his greatness firsthand. I know the man Allen is, and I’m honored to tell his definitive story and show his impact off the court,” said Shaquille O’Neal in an Amazon announcement post. “Allen’s willingness to give [Director] One9 complete access to his life story will allow audiences to see the true Iverson for the first time.” O’Neal battled Iverson on the highest stage in the 2001 Finals, where, like he said,  he saw Iverson’s greatness firsthand.

“We’re proud to partner with Prime Video, Shaquille O’Neal, and Jersey Legends to tell the powerful story of Allen Iverson, a true original whose fearless authenticity reshaped the game and the culture around it,” said Erick Peyton and Stephen Curry of Unanimous Media. “Allen Iv3rson goes beyond the highlights to explore the man behind the legend, from his upbringing to his lasting global impact. This film is a celebration of Iverson’s legacy and the path he paved for future generations.”

The film examines Iverson’s Georgetown years under coach John Thompson, who became a paternal figure. Archival interviews and new reflections map how Thompson’s mentorship and Iverson’s dual-sport success set the foundation for his immediate impact in the NBA. The series also includes testimony from teammates, coaches, and family that contextualizes Iverson’s decisions and the pressures he faced as his star rose precipitously.

By headlining the production, Curry and O’Neal ensure that Iverson’s story is told with nuance, offering fans a comprehensive look at his journey and enduring legacy. It’s not just a documentary, but a reclamation of voice, where legends frame the stories of legends.

A Closer Look at Allen Iverson’s Journey

Iverson’s story has no shortage of chapters worth telling. The 2001 NBA MVP, 11-time All-Star, and Hall of Famer scored over 24,000 career points while carrying the Sixers to the Finals and dazzling fans with his relentless style. When Allen Iv3rson premieres on October 23, it will roll out globally across more than 240 countries and territories, proving Iverson’s resonance far beyond NBA arenas. By featuring perspectives from family, former teammates, and cultural voices, the series is set to show not only Iverson’s brilliance on the court but also his influence on hip-hop, fashion, and the unapologetic self-expression that helped shape a new era of the league.

The series doesn’t shy away from on-court brilliance. Drafted No. 1 overall by the Philadelphia 76ers in 1996 after two standout seasons at Georgetown, Iverson immediately made his presence felt, capturing Rookie of the Year honors with 23.5 PPG. He reached the pinnacle in 2001 — the league MVP season — and famously carried the Sixers to the NBA Finals, producing an indelible performance in Game 1 against the Los Angeles Lakers where he scored 48 points and, in a posterized moment that entered NBA lore, stepped over Tyronn Lue. The doc frames those performances as both athletic feats and cultural statement pieces — moments that crystallized Iverson’s underdog narrative and fearless competitiveness.

Off the hardwood, Iverson’s Reebok partnership and shoe line are recognized as a business force — the brand reportedly generated over $1 billion in sales — and the film touches on his philanthropic work in underserved communities, showing a side of Iverson that was committed to giving back even as his public image was often contested.

This docuseries emerges at a moment when the NBA and its audience are increasingly attentive to player narratives, cultural overlap, and the ways athletes shape broader social trends. Iverson’s story — one of exceptional talent, systemic friction, cultural influence, and personal turmoil — offers a case study in how sports, race, media, and commerce intersected at the turn of the century and continue to reverberate. The involvement of Curry and O’Neal ensures the film will be told through the lens of peers who appreciate the technical and cultural weight of Iverson’s legacy.

Allen Iv3rson promises to be more than a highlight reel. With One9 directing, unprecedented access to Iverson’s life, and heavyweight producers ensuring both narrative muscle and cultural sensitivity, the series aims to reframe what fans think they know about Allen Iverson. When the first episode drops, viewers can expect to leave with a deeper understanding of the player, the person, and the cultural revolution Iverson helped ignite — the full story behind the controversy, the crossover, and the enduring appeal of a man who forever changed how the NBA looks and how players express themselves.