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66 Days After Cardiac Arrest, LeBron James’ Millionaire Son Bronny Loses the Only $6,000,000 NIL Crown

Published 09/29/2023, 12:05 PM EDT

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Bronny James was set to become the next big thing in the world of basketball, and the dream seems to be falling apart! The 18-year-old son of billionaire LeBron James has had a very tough past few months. He started off well on his journey with the USC Trojans before a major tragedy hit his life. The cardiac arrest pegged back his on-court progression considerably. Now it looks like his health is taking a toll on his financial cherry as well.

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A couple of months after the fearful incident, 66 days to be precise, it looks like James’ career is affected by something not related to his performance on the basketball court. Let’s dive deep into the “heart-wrenching” aftermath.

LeBron James’ superstar son loses off-court value


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Although it looks like Bronny will get back on the court sooner or later, the 18-year-old’s net worth has taken a major hit. Prior to this incident, the son of the Los Angeles Lakers legend had a $7.2 million NIL worth. This made him by far the richest youngster having a NIL deal. He has even outshone the teen gymnast sensation Olivia Dunne by miles.

via Reuters

According to the latest NIL valuation, Bronny has a net worth of $5.9 million, which has decreased by over $266K from an earlier valuation. The decrease can be attributed to the fact that his recent health status has made him doubtful to the investors. The uncertainty that surrounds the young prodigy regarding his availability has been reflected majorly on this decline. Although he has now lost the prestigious crown of being the only athlete in the $6 million club, Bronny still leads the rankings.


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Bronny James still is the #1 ranked college basketball star as per NIL valuations. Apart from boasting a huge NIL value, the future NBA star also has a net worth at this age that might make heads tumble.

What is Bronny’s current net worth?


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Even before making huge strides in the world of basketball, Bronny James was a winner both on and off the court. After all, he was already a millionaire at the age of 17! His collaborations with brands like FaZe Clan have earned him millions at a very young age. According to reports, he has a net worth of $10 million as of 2023.

Bronny James has been featured in basketball highlights as early as 2014. Despite this major setback so early on in his career, Bronny James’ ceiling is still really high. Not to mention, with advice from LeBron James himself, there is no doubt that the youngster will bounce back with a vengeance.


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What are your predictions for Bronny James? Let us know in the comments below.

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Written by:

Abhinava Ghosh


One take at a time

Abhinava Ghosh is an NBA writer at EssentiallySports with a wealth of experience covering the league. He has written over 1400 articles for EssentiallySports, showcasing his expertise in analyzing and reporting on NBA trade rumors, injury updates, and the ever-changing dynamics of the league. He had successfully covered the entire Kevin Durant trade saga at Brooklyn, which led to the basketball legend’s move to the Desert.
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Edited by:

Aishwary Gaonkar