One thing that the French people may want to forget is Stephen Curry‘s Olympic exploits. The baby-faced assassin almost had a poor run during his visit to Paris, until he came alive in the last games. From barely contributing to the scoreboard, Curry emerged as the leading points scorer of the team with just two explosive games.  This impressive performance not only forced the French to drop a detrimental moniker but also forced the popular fast-food joint to change its menu. Above all, these two aftereffects finally receive a reaction from the man himself.

In the gold medal game, Victor Wembanyama & Co. forced a comeback in the fourth quarter, giving hope to the home crowd. While it looked like the French men took the leap of faith, Steph came in with a solid finishing touch to close the deal. The Bay Area superstar dropped 4 three-pointers in a row and secured an 87-98 win. Curry finished the game with 24 points (8 three-pointers) and 5 assists.

In reaction to the performance. Correction. In an utter exasperation, the French commentator driven by feelings to call the superstar, “Devil”. It was all over the internet and also caught Steph’s attention. Featuring on the latest episode of The Late Show with Stephen Colbert, the 4x NBA Champ had his say about the nickname.

When Colbert brought up the moniker, Stephen Curry instantly said, “They did. They really did.” The Dubs superstar continued, “I watched a lot of the highlights. The French broadcasters were hilarious. The Devil Curry. The Devil Curry does it again. I will not be adopting that nickname though.” 

Even though Stephen Curry shrugged it off with a laugh, he didn’t seem to be a fan of the nickname. However, Colbert was quick to remind the superstar of the “Nuit Nuit” celebration that went more viral than it usually does after the Olympics.

McDonald’s cashes in with the Stephen Curry flurry

If you’re looking for a marketing crash course, then you’re in the right spot. Following Steph’s gold medal game magic, the famous fast-food joint, McDonald’s had a shocking announcement to its customers. The brand took to its IG handle and picture of the Classic Curry sauce and wrote, “pour des raisons evidentes, on songe a retirer cette sauce.” The sentence translated to English read, “for obvious reasons, we are considering removing this sauce.”

The post also carried a caption that read, “Pour 4 ans minimum” (For at least 4 years). One may wonder if McD took such a drastic decision to save the French fans from trauma. However, a quick fact check, revealed that it was just a marketing gimmick. The brand’s spokesperson wrote, “This is a joke in reference to yesterday’s basketball game and Stephen Curry’s huge performance,” to CNN via email.

Stephen Colbert also didn’t hesitate to expose the humor to Curry. The superstar didn’t have anything to say to the hilarious event apart from laughing it off. What do you make of the McD’s marketing brilliance? Let us know in the comments.

Before leaving, do watch the Dual Threat Show hosted by BG12 where Bulldogs’ Asia Avinger details her experience with Kobe Bryant, her WNBA ROTY picks, and more in the video below.