
Imago
Oct 30, 2025; Milwaukee, Wisconsin, USA; Golden State Warriors guard Stephen Curry (30) reacts in the 4th quarter against the Milwaukee Bucks at Fiserv Forum. Mandatory Credit: Benny Sieu-Imagn Images

Imago
Oct 30, 2025; Milwaukee, Wisconsin, USA; Golden State Warriors guard Stephen Curry (30) reacts in the 4th quarter against the Milwaukee Bucks at Fiserv Forum. Mandatory Credit: Benny Sieu-Imagn Images
Stephen Curry shocked his fans with a huge decision. The Golden State star surprised everyone by suddenly parting ways with Under Armor. This partnership has spanned the prime of his career acrossing four championships. It definitely was a bolt out of the blue. Under Armor and its now ex signature athlete announced the decision in a joint statement. But Stephen Curry opened up about it separately later.
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The Chef had his own statement to give via Front Office Sports. They reported, “Steph Curry spox tells @FOS breakup with Under Armour was a ‘mutual business decision’ and that Curry ‘owns his logo, IP, marks, etc., and will take them with him.’”
So essentially it’s not the end of the Curry Brand that was inside the Under Armor umbrella. Nor is it going to be a Jordan Brand-like Nike subsidiary.
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Steph Curry spox tells @FOS breakup with Under Armour was a “mutual business decision” and that Curry “owns his logo, IP, marks, etc., and will take them with him.”
— Daniel Roberts (@readDanwrite) November 14, 2025
This is a developing story.
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