Stephen Curry In China: First Visuals Of Curry-Con Promise A World-Tour Like No Other

“Counting down the hours until I touchdown in China. 🇨🇳⏳. These tours have been something I loved since the earlier days in my career,” said Stephen Curry in a post yesterday. The Golden State Warriors star has spent the last decade building up the attention to his Curry Brand, a subdivision of Under Armour that focuses on his signature shoes, apparel, and more. The brand received an abundance of love from the Asian country last year, as it was reported that the Curry 12 outperformed expectations with a 40% sales increase over the previous shoe. As analysts reportedly stated that this success is thanks to Curry’s deep connection with Chinese fans, the player once again returned to China to appeal to this market. From the looks of it, he got a star-worthy welcome.

Several social media users recently highlighted the lengths the Chinese people have gone to welcome Stephen Curry. The walls adjacent to the footpaths and even the trains have been adorned with Graffiti that carry the logos of Under Armour and the Curry Brand. Huge yellow Balloons carrying the name “CURRY” are rising over some buildings.  Footage captured by netizens also showed a drone show being done in Curry’s honor by showing a basketball wheezing through a hoop. Another clip shared on X showed a huge crowd gathering outside Stephen Curry’s hotel, with fans cheering and waving their hands around.

Soon after the clips went viral, Stephen Curry himself took to his official Instagram account to share a post with his 58.1 million followers. The same saw him highlighting his arrival to Chongqing. People were sticking out of cars and taxis waiving Steph’s jersey around, many carried it with them right outside his hotel, and some even came out with custom-made figures of the Warriors superstar!

This is a developing story.