Stephen Curry has been on an extensive tour promoting his latest book, Shot Ready, connecting with fans and media across the country. From appearances on the Today Show to live shows, the four-time NBA champion has taken a hands-on approach to sharing his story and the lessons that shaped his success. The effort recently paid off, and Curry took to social media to share.

While this has been going on, one of his most notable off-court ventures has been Gentlemen’s Cut, a Kentucky Straight Bourbon Whiskey brand founded by Curry. Amidst these, the Player Exclusive series has celebrated milestones in Curry’s career, highlighting rare releases that pair craftsmanship with personal storytelling. Now, the series is expanding into new cultural collaborations, most recently with a renowned chef and humanitarian.

Amidst the bourbon buzz, Shot Ready reached a special milestone. Stephen Curry reached out to fans to celebrate on X: “Shot Ready is officially a NY Times Best Seller 🙌🏽 None of this happens without all of you showing love and support. Truly grateful!” His post reflected the same gratitude he has always shown his fans.

Shot Ready, which was filled with personal anecdotes and behind-the-scenes career moments from Curry, debuted at #3 on the New York Times Bestseller list. Curry’s hands-on approach during the book tour, coupled with his recent acknowledgement of fan support highlights the strong connection he has always maintained with his audiences.

One of the live events Curry invited fans to was a “live, in-person conversation” at the Brooklyn Paramount on September 11th, where he and moderator Roy Wood Jr. would be “taking an in-depth look into my approach to the journey, built on preparation, growth, creativity, connection, mindfulness, and finding joy in everything along the way.” The event gave it’s attendees an opportunity to explore Curry’s mindset and the principles that have driven his success both on and off the court.

Stephen Curry Dominates Glasses with New Collaboration in $222B Beverage World

Stephen Curry is taking the Player Exclusive series of his venture Gentlemen’s Cut brand to new heights with the latest collaborations with renowned chef and humanitarian Jose Andres. The limited-edition bourbon release blends Curry’s vision with Andres’ expertise, creating a unique tasting experience which celebrates both craft and culture in a beverage market projected to reach $222.43B in 2025.

The spirit is aged ten years, then finished in Spanish Pedro Ximinez Sherry casks. The bourbon also offers a distinct profile, taking the classic Kentucky bourbon’s vanilla-forward character with richer notes of dark raisins, spice rum-steeped honey, fig jam and a lingering essence of leather, nutmeg and espresso. Only 800 bottles have been produced, highlighting the limited nature of this release.

Beyond the flavors, the collaboration comes as part of a mission: the majority of proceeds raised will support Andres’ World Central Kitchen, an institution which delivers meals to communities in crisis.

Curry explained on Men’s Journal, “Gentleman’s Cut has always been about more than what’s in the glass. It’s about bringing people together, celebrating craftsmanship, and creating moments that matter. Partnering with José on this Player Exclusive release is special because he embodies those same values.“