Stephen Curry’s life is a whirlwind of three pointers, business deals, and chasing his kids around. But the four time NBA champ isn’t just building a legacy on the court. He’s also pouring energy into healthier choices for families, teaming up with powerhouse names like Michelle Obama. When Steph commits, he goes all in. That passion sometimes leads to moments only a wife could lovingly roast.

Ayesha Curry knows her husband’s enthusiasm better than anyone. She’s seen him geek out over golf swings, obsess over new ventures, and bring that signature dad energy everywhere. So when Steph discovered big news about their latest passion project, his reaction was pure, unfiltered joy. Of course, Ayesha was watching. And she couldn’t resist turning his excitement into an instant viral moment.

Steph took to Instagram recently with a video that said it all. Upon learning that Plezi Hydration- the better for you sports drink he co founded with Michelle Obama- had finally hit shelves at Sprouts Farmers Market nationwide, he had to celebrate. His post showed him literally sprinting through a Sprouts store, basket in hand, hunting for bottles. “When I found out @drinkplezi was finally available at #sprouts nationwide… you know I had to run it #drinkplezi #PLEZiPartner,” he wrote. It was peak Steph energy: genuine, goofy, and goal oriented.

Cue Ayesha’s perfectly timed punchline. In the comments, she dropped the laugh crying emojis and wrote: “Man’s running through sprouts.😂😂😂”. Her playful jab instantly resonated, highlighting the relatable chaos of married life even for superstars. Steph’s grocery dash wasn’t just promo. It was proof of his genuine belief in Plezi- a drink crafted with 70% less sugar than rivals, no artificial junk, and extra nutrients. This venture is deeply personal. As Steph revealed earlier, their kids- Riley, Ryan, and Canon, were the “ultimate taste testers” during development.

“We allowed our kids to drive the entire back end,” he shared, emphasizing they demanded flavor first. Michelle Obama’s vision? It had to pass the Curry kid test. This Sprouts launch marks a major milestone for Plezi Hydration, now battling giants like Gatorade in the $25 billion sports drink market. Steph’s sprint wasn’t just funny. And thanks to Ayesha’s loving mockery, the whole world got to see the real Steph. Because when the kids are calling the shots, and Michelle Obama’s in your corner, you better believe this isn’t just another celeb hustle. And, talking of Michelle Obama, time to find out where does she comes in..

The Michelle Obama factor: building a nutrition revolution

Michelle Obama co-founded Plezi in 2023 as a public-benefit company- legally binding it to prioritize social impact alongside profits. Drawing from her “Let’s Move!” campaign, she targeted childhood obesity by mandating no added sugars, stealth nutrients like potassium and zinc, and 75% less sweetness than typical juices. “We realized we had to get inside the industry to make real change,” she declared at the 2023 Wall Street Journal festival. This mission-first approach attracted Steph, whose Eat. Learn. Play. Foundation aligns perfectly with her vision.

Obama’s credibility transforms Plezi from startup to juggernaut. She guided every product- from kids’ juices to the new Hydration line, ensuring rigorous nutritional standards. Her involvement also secured partnerships with groups like FoodCorps, where Plezi’s initial $1M pledge funds healthier school meals nationwide. As Curry gushed, working with her feels “surreal,” especially given his “friendship and mentorship” with the Obamas. That trust turns each drink into a Trojan horse against sugary competitors.

What’s next? Obama’s playing the long game. Plezi’s already eyeing the $23B kids’ snack market, with low-sugar fruit chews and chips in development. And true to form, the final taste-testers won’t be corporate suits- they’ll be kids like Canon Curry, deciding if prototypes survive “playground dissections.” Because for Michelle and Steph, winning the aisle means winning futures, one honest sip at a time.