The LA Clippers have revealed their updated brand aesthetic, incorporating a series of marks that seamlessly fuse the team’s history, current identity, and future aspirations, all presented in a refined color palette of navy blue, ember red, and Pacific blue. The revamped look introduces a contemporary rendition of the iconic Clippers script, set to embellish the front of the upcoming season’s Icon and Association Edition jerseys.

The fresh primary logo showcases a Clippers “C” enveloping the points of a compass, accompanied by an approaching ship adorned with basketball seams on its hull—a gesture to the organization’s maritime origins and a visual representation of its forward trajectory.

A new update on X shows the logo,

The Clippers are set to showcase the fresh logo and colors on their uniforms and merchandise during the 2024-25 NBA season, coinciding with their debut at the Intuit Dome.

Gillian Zucker, President of Business Operations for the LA Clippers and Intuit Dome, expressed, “We’ve undertaken an extensive journey, gathering insights and feedback from Clipper Nation. We’ve considered numerous perspectives and enlisted specialists to craft a timeless design that seamlessly incorporates elements from our past and future. The new marks are both meaningful and robust, capturing our roots and aspirations.”

The revamped uniforms serve as a unifying symbol for Clipper Nation, representing a cohesive direction for the team’s evolving identity. This comes months before the Clips move to their own arena.

Steve Ballmer moving Clippers into a new home

The upcoming season marks a significant transition for the LA Clippers as they move into their own arena. Adding to this pivotal change, the team has recently unveiled a substantial rebrand, including a fresh logo.

For an extended period, the Clippers shared the Crypto.com Arena with the LA Lakers. However, this shared arrangement will cease starting next year. To commemorate this momentous shift, the team is implementing comprehensive changes. With a new arena, logo, and updated designs, the LA Clippers are poised to inaugurate a new era for the franchise. The timing aligns favorably, given the team’s competitive standing and potential for championship contention.

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In addition to off-court preparations, the Clippers are actively securing their on-court future. They recently secured an extension for Leonard, valued at $149 million over three years. Discussions regarding an extension with George have taken place, although no final decision has been reached. Additionally, attention is turning to Harden, who is poised to enter free agency this summer.

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