From being a lesser-known first-round pick to making headlines off the court, Ben Sheppard is quickly turning into one of the Indiana Pacers’ most intriguing young talents. After wrapping up his rookie season, Sheppard has already grabbed the attention of sneaker giant Nike, scoring a multi-year shoe deal that’s made fans curious about his financial rise. Though he played a limited on-court role in his debut year, his marketability and future potential are making waves in NBA circles.

Still just 23, the Atlanta native is slowly carving out his place in a competitive Pacers backcourt. While his stats might not leap off the page just yet, Sheppard’s bank account is growing thanks to a guaranteed NBA contract and endorsement deals. So, how much is Ben Sheppard really worth in 2025? Let’s break down his net worth, contract, salary, endorsements, and the career journey that’s brought him to this point.

What is Ben Sheppard’s contract with the Indiana Pacers? What’s his salary for the 2025 season?

When Indiana scooped Sheppard with the 26th pick in 2023, they inked a fully guaranteed, no-frills 4-year, $13.02 million rookie-scale contract. The first two seasons are automatic, and the Pacers hold club options on Years 3 and 4 (2024–25 and 2025–26). For his sophomore campaign (2024–25), he earns a base salary of $2,663,880. And just days after that season kicked off, Indiana exercised his $2.79 million option for 2025–26—locking in every penny.

This setup offers Sheppard total security—he can focus on draining threes, sharpening his defense, and learning the pro game without contract worries. From a front-office perspective, it’s a savvy move: an affordable, high-upside guard locked in at a team-friendly rate.

If he breaks out into a reliable rotation piece or even a surprise starter, Indiana’s rookie-scale investment will look like a steal. And if he struggles to find consistent minutes, the cost of entry is minimal. All told, that $2.79 million salary in 2025–26 is nice icing on a rookie deal that benefits both player and team. That four-year commitment shows the Pacers’ belief in his ceiling.

What is Ben Sheppard’s net worth as of 2025?

The details regarding Ben Sheppard’s net worth in 2025 are scarce at best. But given his 4-year, $13.02 million rookie contract with the Pacers, we can safely say it’s nothing to scoff at.

Beyond his NBA salary, Sheppard has boosted his bottom line by signing a multi-year endorsement deal with Nike, a rare nod for a bench player still carving out minutes. While the precise figures aren’t public, this partnership likely includes performance bonuses and media appearance fees, padding his earnings even more.

All told, Sheppard’s income streams—rookie pay and a Nike contract—have him well positioned financially. And there’s plenty of room for growth if he breaks into a regular rotation role.

Ben Sheppard’s Career Earnings

So far, Ben Sheppard has pocketed about $5.4 million in NBA salary. That’s just from his first two years, and with his rookie contract locked in, he’s set to make over $13 million by the time 2026 rolls around. Not bad for a guy who’s only started a handful of NBA games.

It’s easy to forget how few players even make it this far. Lots of late-first-round picks flame out or bounce between the G League and overseas. Sheppard? He’s already ahead of that curve. He’s got a guaranteed bag, a high-profile shoe deal, and a spot on one of the most exciting young teams in the league.

Even if he stays a role player, that’s a sustainable career path. But if he grows into something more, say, a sixth man or a sharpshooting rotation guard, his next payday could be a serious upgrade. Right now, Sheppard’s setting the stage for long-term success, and his bank account is already proof of that.

Ben Sheppard’s College and Professional Career

Before the bright lights of the NBA, Ben Sheppard made his name at Belmont, where he blossomed into a scoring threat and defensive stopper. His senior season turned heads; he averaged nearly 19 points per game and proved he could lead a team. That performance helped him sneak into the first round of the 2023 NBA Draft, where the Indiana Pacers snatched him up at No. 26.

Fast forward to his rookie year, and Sheppard played in 57 games but started just one. His averages weren’t jaw-dropping (4.4 points, 1.6 rebounds), but he showed flashes. Whether it was hustling on defense or knocking down open looks, he slowly earned trust in limited minutes. And in the playoffs? He even cracked the starting lineup twice. Not bad for a supposed deep bench guy.

This past summer, Sheppard went back to work. He played in the 2024 Summer League and spoke openly about wanting to be more aggressive. The Pacers want him shooting more, playing faster, and trusting his instincts. If he keeps trending up, Indiana might’ve gotten a late-first-round steal after all.

What are Ben Sheppard’s endorsements?

• Ben Sheppard signed a multi-year shoe deal with Nike, marking a major milestone in his young career.
• Nike clearly sees his potential as a second-year guard, which is why they committed to a contract this early.
• Although the exact financial terms aren’t public, landing a Nike deal at this stage is a huge win for Sheppard.
• This partnership is about more than just footwear; it’s about visibility, since Nike only backs athletes they believe will rise and resonate with fans.
• The deal serves as a stamp of approval, showing that major brands are taking notice of Sheppard’s game and marketability.
• He’s among the select Pacers with a prominent endorsement. And this makes Sheppard’s Nike deal especially noteworthy.
• With Nike in his corner, you can expect Sheppard’s name to keep popping up both on the court and on store shelves.

All in all, Ben Sheppard is doing almost everything right when it comes to his wealth. He not only has a lucrative contract with the Pacers, he’s also making moves outside of the NBA. And doing that when he’s not even 24 yet will surely pay dividends once he’s ready to call it a career. But there’s a long way to go and a lot more money to be made before that!