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“Yacht Club” Jordan x Jayson Tatum: All Details About Celtics Superstar’s Signature Silhouette

Published 03/16/2024, 11:01 AM EDT

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The recent matchup between the Orlando Magic and the Toronto Raptors saw 21-year-old Paolo Banchero arriving on the court in style. The Magic power forward had signed a sponsorship deal with the Jordan brand back in 2022. Since then, he has been showing up on the court donning the latest sneakers that Michael Jordan’s decades-old brand released. This time, Banchero showed up on the court donning a pair of “Yacht Club” Jordan Tatum 2s. Jayson Tatum himself reacted to the post by dropping an emoji.

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It’s a rare sight to see Michael Jordan allowing his name to be connected with another NBA player on the products of a brand that has reportedly made him a whopping $1.5 Billion. However, with an average rating of 23 points, 7.2 rebounds, and 3.5 assists, Jayson Tatum is not just any player. With that in mind, the following article will take a look at the newly released Jordan Tatum 2s.

What are the Jordan Tatum 2 shoes?

Jayson Tatum has been involved in a partnership with the Jordan brand since June 2019. It wasn’t until eight months later when the Celtics star got the chance to release his first-ever signature shoe with Jordan, titled the Tatum 1. Three years after a successful launch, Nike decided to partner up with the player again. According to Nike’s official website, the Tatum 2s are “rooted in the motion and emotion that drives Jordan Brand’s approach to basketball shoe design.”

Just like many of its earlier products, the sneakers are made up of a Nike Air Strobel unit that extends to its full length. For basketball players, these sneakers help to “cushion impact from explosive movements”. The earlier line of sneakers was built as a lightweight alternative to the other bulky Jordans. The Tatum 2s built upon the same approach and expanded it. Nike used gum rubber in the traction areas of the shoe’s frame to increase lightness. Large foam and textile pods were placed purposefully around the foot areas that experienced the most pressure when playing basketball.

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The initial shoes were released in two colorways: the “Vortex” and “Momma’s Boy”. The “Vortex” colorway adapted the green color of the Boston Celtics and came in combinations ranging from Mint Foam and Lava Glow to Hyper Jade and Key Lime.

USA Today via Reuters

The sneaker line was debuted by Jayson Tatum on the 25 of December, 2023. As the player faced off against the Los Angeles Lakers on Christmas day, he could be clearly seen sporting his new shoes in the “Vortex” Colourway. While the same would not be made available to the public until March 2024, the 5x NBA All-Star still wanted to give the public a taste of what they should expect.

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Jayson Tatum has been reportedly happy with how the new line of sneakers bearing his and Jordan’s name have turned out to be. In a statement, he said, “For me, this second shoe represents evolution and how much I’ve grown as a player”.

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Written by:

Ashmit Kumar

720Articles

One take at a time

Ashmit is an NBA Content Analyst at EssentiallySports. Having started as a writer, he specializes in writing captivating stories that include the elements of in-depth coverage of teams, players and more. Due to his knowledge of the technicalities of the sport, Ashmit writes perspective pieces that provide well-researched analysis.
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Edited by:

Ankit Singh