Michael Jordan did more than just transcend the game of basketball. His Airness was a catalyst for one of the biggest changes in power. Notably, the six-time champion introduced the NBA to his own shoe, the Air Jordan. Today, MJ stands as the lone king of the sneaker world. However, back in his days with North Carolina, Jordan went against his own wishes just to help legendary Dean Smith get richer. This was when he was Mike Jordan.

Jordan was an upcoming talent at the University of North Carolina. Head coach Dean Smith helped him with his progress. Recognizing his potential early, Smith helped Jordan understand his potential. And Jordan made sure to return the favor. Despite his first choice being Adidas, the Hall of Famer chose to lace up Converse shoes. And there was just one reason behind it, to value Smith’s partnership with the brand.

Michael Jordan made Dean Smith rich

Back in the 1980s, Converse was ruling the basketball world. The likes of Dr. Julius Erving, Larry Bird, Magic Johnson, and other legends had made the brand a staple. During this time, Converse also had a deal with UNC and Dean Smith. The shoe giants would pay $10000 to Smith for getting his athletes to wear Converses. Despite inclining the three stripes, MJ went against his wishes.

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Michael Jordan wore Converses throughout his college career and helped Smith earn the extra dollar. However, when he got to the NBA, His Airness didn’t want to be a shadow.

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Converse was leading the race to sign Jordan, who Adidas had rejected. However, they were well-established, and the six-time champ wanted to be something bigger. Hence, he chose the relatively new brand, Nike. The two parties came up with his first signature shoe, the Air Jordan 1. The swoosh projected $3 million in sales for the first four years. However, Jordan sore higher than ever. The Air Jordan 1 sold $126 million worth in its first year alone.

The legendary partnership would change the NBA landscape forever. Nike took its first step towards sports domination. Today, Nike has released several signature shoes with varying superstars. The Jordan brand has grown to a multi-billion dollar business with many NBA and other sports stars under their tag.

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It’s safe to say no one is catching up to Michael Jordan anytime soon. As for the brand, its reign seems to have no end.