$170 Million Worth Stephen Curry Raised $28,000 Just by Wearing One of a Kind Shoes for Barack Obama’s Special Initiative

Published 08/29/2022, 6:00 AM EDT

Stephen Curry and his sneakers have seen a number of collaborations over the years. He even once got a chance to collaborate with a former President of the United States. Curry has paid several visits to the White House with the Golden State Warriors. And Curry has also celebrated NBA Finals victories with Barack Obama. His relationship with Obama helped him to raise $28,000 for a cause. 

The ‘My Brother’s Keeper Alliance’ (MBKA), a 2015-launched project of the Obama Foundation, and NBA All-Star Stephen Curry partnered to help create safe and supportive communities for boys and young men of color. To promote the cause, the four-time NBA champion competed in a game while sporting a pair of personalized MBKA Curry 4 sneakers. 


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The program was supported by the sale of hand-painted and autographed sneakers. The personalized Under Armour sneakers brought in $28,000 for the MBKA. 

Stephen Curry shows his support for the MBKA foundation

Golden State Warriors superstar Stephen Curry is an ardent member of the community and tries to give back whenever he can. He took an active part in the NBA Cares events and provided support to the needy during the pandemic. In 2015-16, Curry showed his support to a cause dear to former POTUS Barack Obama by collaborating with him on a shoe


Curry said, “The inspiration for the shoe I’ll be playing in today is every boy and a young man of color in this country that need to know they matter – to their communities, their country, to me. Four years ago this week, the @mbk_alliance was created to reduce barriers and expand opportunity, so nothing stands in the way of everyone achieving their biggest dreams.” 


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He helped raise $28,000 and brought a lot of attention to the cause by wearing the sneaker. Subsequently, the NBA decided to match that donation with another $25,000 of its own. 

Curry breaks the rules to support a cause.


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The golden and white Under Armour shoes that Stephen Curry wore to support the MBKA alliance gained a lot of attention. While the attention helped him contribute thousands of dollars to the cause, it also got him into trouble with the league. Apparently, the shoes had the word ‘MBK Alliance’ written all over them, which was against the league’s guidelines. 


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Curry got into trouble with the NBA for collaborating with the former POTUS Barrack Obama. The NBA went on to ban the custom shoe. It was only later that the rule saw a change, and players could freely do such collaborations. 



Shrey Gupta

164 articles

Shrey Gupta is an NBA writer for EssentiallySports. He is currently a third year undergraduate student at Krea University in Andhra Pradesh earning his degree in Economics, while also creating content for ES and gaining his first experience in the field of sports journalism and writing. An avid basketball fan, his current favorites are Stephen Curry and D'Angelo Russell.

Edited By: Veer Badani