Due to increasing demand, plant-based products have been on the rise in recent years. With the rise of veganism all around the world, there is a huge demand for plant-based products like dietary and apparel, among others. In the food industry, alternative products have developed a massive appeal as many will likely prefer these options with changing times. This has brought alternatives for some of the most common animal-based dietary products like meat and dairy.

This massive demand has the plant-based industry booming, and it looks like the children of the NBA legend Shaquille O’Neal are ready to play a major part in the overhaul.

Shaquille O’Neal’s children are all set for a major ad campaign

Shaquille O’Neal is one of the most popular former athletes in the world, and his superstardom has arguably cast some spotlight on his children. Shaq is a proud father of six children, and five of them are all set to promote the plant-based product Silk Nextmilk. It is a plant-based milk that is an alternative to cow milk. As per their website, it is “made with a combination of oat milk and coconut milk blend, with soy protein as the main ingredients. It’s dairy free, gluten free, & also without carrageenan & artificial colors or flavors.”

Also, the Los Angeles Lakers legend’s children are not the only children of superstars promoting the product. According to a report from Marketing Dive, “Brooklyn Peltz Beckham, Ella Bleu Travolta, Sailor Brinkley Cook and Myles O’Neal (joined by siblings Shareef, Me’Arah, Shaqir and Amirah) sport “milk” mustaches in ads that will run across social media, billboards and other channels.”

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The campaign is reportedly looking to raise the profile of a plant-based milk alternative with help from the young stars. While Myles O’Neal is already featured in the campaign, his siblings are apparently set to join him as well.

Myles O’Neal is multi-talented

Myles O’Neal is already a prominent model endorsing some high-profile brands. While four of his six siblings followed in his father’s footsteps in plying their trade in basketball, Myles followed his mother, Shaunie. He has also been featured in the Basketball Wives reality TV show, where Shaunie is a co-producer.

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However, Myles took some inspiration from his father, Shaquille O’Neal, as well. Like Shaq, Myles is also a DJ and has performed in national shows. With his multi-talent, he is already a millionaire.

What do you think about Myles O’Neal and his siblings endorsing plant-based milk? Let us know in the comments.