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LeBron James and Michael Jordan are widely considered as two of the greatest players to ever play the game. While the debate about who’s better between them rages on among fans and media, LeBron has got one over the former Chicago Bulls legend, although not on the court of basketball.

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At the 2022 San Fransisco Spirits competition, James’ tequila brand, Lobos 1707 beat Michael Jordan’s Cincoro tequila to win the Best Reposado Tequila award. It is a great achievement for LeBron, as Lobos 1707 has been on a rise in recent years. Fellow NBA player Draymond Green is also an investor in the tequila brand. The Golden State Warriors celebrated their NBA Championship win a few days ago with Lobos 1707 tequila.

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James has been an avid businessman for a number of years now. He has invested in companies that have helped him earn the status of ‘billionaire’. From soccer clubs to pizza franchises, the Los Angeles Lakers star makes millions in revenue. Along with his business partner, Maverick Carter, and his agent, Rich Paul, LeBron has meticulously invested his money.

READ MORE: LeBron James Nearly Paid $4 Million Over a Failed DNA Test With an Impostor Claiming to Be His Father

LeBron invested in Lobos tequila because of how well made it was. He said he wanted to invest as soon as he learned more about the brand. It was a huge win for everyone associated with Lobos, as this was the biggest iteration of the competition ever. Diego Osorio, founder of Lobos 1707, said, “We are extremely proud to have our tequila recognized by the most prestigious spirits competition in the world”.

LeBron James gets one over Michael Jordan

James was quick to show off the victory with multiple Instagram stories. Among those stories, there were many that specifically mentioned his brand’s win over MJ’s. While not a direct shot at Jordan or his tequila, LeBron sharing stories of his win over MJ is certainly worth taking note of.

LeBron James has been trying to catch Michael Jordan‘s legacy for some time now. Even though he has won 2 championships less than MJ, LeBron has broken numerous records. He is also close to surpassing the great Kareem Abdul Jabbar to become the leader in all-time points scored.

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While LeBron is about to begin year 20 in the NBA, he is still far from finished. He averaged over 30 points per game last year. He will be hoping to win at least one more title before he finally decides to call it a day.

WATCH THIS STORY: Billionaire LeBron James’ best ever investments over the years

LeBron might not be able to surpass Jordan’s legacy on the court of basketball, but he is certainly on his way to being a better businessman.

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Pragya Vashisth

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Pragya Vashisth is the Lead Editor of She Got Game, EssentiallySports’ dedicated WNBA newsletter. With a Master’s degree in Sports Management and experience as a divisional basketball player, he brings both technical expertise and long-standing knowledge of the game to his editorial work. Since joining EssentiallySports in 2022, Pragya has worked across multiple roles, from writer to editor, before taking charge of She Got Game. In this role, he curates coverage of women’s basketball, spotlighting WNBA icons, rising stars, and the defining shifts shaping the league today. Earlier in his career at ES, Pragya was at the center of major coverage for the NBA Legends desk, from the Naismith Memorial Basketball Hall of Fame ceremonies to analysis of icons like Shaquille O’Neal and Charles Barkley, helping establish the division’s identity and depth. His wider sports management background, which includes event operations, accreditation, and spectator engagement, gives him an insider’s view of how professional sports function off the court. With over 15 years of closely following the NBA, Pragya connects basketball’s culture and history with the human stories behind the game, ensuring She Got Game delivers coverage that is fresh, reliable, and meaningful for fans.

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Tony Thomas

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