
USA Today via Reuters
Dec 26, 2020; Portland, Oregon, USA; Portland Trail Blazers point guard Damian Lillard (0) dribbles the ball as Houston Rockets shooting guard James Harden (13) defends during the first half at Moda Center. Mandatory Credit: Soobum Im-USA TODAY Sports

USA Today via Reuters
Dec 26, 2020; Portland, Oregon, USA; Portland Trail Blazers point guard Damian Lillard (0) dribbles the ball as Houston Rockets shooting guard James Harden (13) defends during the first half at Moda Center. Mandatory Credit: Soobum Im-USA TODAY Sports
Adidas is one of the biggest sports merchandise companies in the world. Several of the most popular athletes are a part of their stacked roster. James Harden heads their NBA list with a $200 million deal. And now, they recently welcomed a new member into their family. Wearing their shoes through the first six games of the season, Dallas Mavericks star center Christian Wood announced his deal with the German giants.
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Wood has emerged as a modern-day center that can score on all levels. A sixth man with the Mavericks, he has been stellar so far this season. In his first two games, the former Houston Rockets big man put up over 25 points off the bench. Over the last few seasons, the 27-year-old has established his name as an upcoming star in the league. And joining forces with Luka Doncic, the rising talent is shining bright.
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Moreover, he is finding success even off the court. After hinting at his affection towards Adidas through the first six games, Wood took to Twitter to break the news of becoming an official member of the team.
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Another former Houston Rocket joins James Harden at Adidas
At one point, Adidas had over 80 players under their brand. Today, the number isn’t as high, but some of the biggest stars are a part of their roster. Former MVPs, James Harden and Derrick Rose both have mammoth deals with Adidas worth over $150 million. In addition, superstar talent like Damian Lillard and Trae Young also have deals with Adidas.
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The Dallas Mavericks center took to Twitter and announced the decision to his fans. Filled with excitement, he tweeted, “Blessed and Happy to be a part of the family, this is going to be fun. Stay tuned. 35″
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Blessed and Happy to be apart of the family @adidasHoops @adidas this is going to be fun . Stay tuned . 35 https://t.co/BQfdrEbxXr
— 35 (@Chriswood_5) November 2, 2022
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Through seven games this season, Wood has become a crucial part of the Dallas offense. Embracing the role as a sixth man, the 27-year-old is putting up All-Star caliber numbers. Averaging 17.3 points and 8.4 rebounds, Wood is shooting a berserk 47% from three. His come-up will prove to be huge for the Mavericks as the season progresses. Lacking a quality big man, Doncic has now possibly found the perfect counterpart. And big things are probably in store for this side.
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As for his off-court endeavors with Adidas, Wood’s intrigue might hint at a potential signature line in the coming future. The talented center has rightfully earned his spot with one of the largest sports brands in the world.
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With players such as him, James Harden, Lillard, and more, do you think Adidas will ever take over Nike as king on the basketball court? Let us know your views in the comments below.
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