Shaquille O’Neal and his fame had reached such heights at one point, that there was even a proposal to bottle him up. Or at least, his essence. The best way to do that, according to a scientist was through his sweat. Yep, there was an interest to make a “cologne made of Shaquille O’Neal’s sweat“. In the new re-surfaced video, a much younger Shaq revealed that many brands had pursued him due to his ingenious marketing tactics.

In the interview, he addressed the perfume proposal. He emphasized how “crazy” it was. “They called me up with this crazy idea. They said some scientist wants to come down“, said Shaq. The Hall of Famer who was playing for the Orlando Magic at the time described the scientist’s looks to be that of Albert Einstein.

Shaq’s sweat perfume

Shaq recalled that he was asked to run on the treadmill for an hour. The brief he got was that the sweat that would be produced, would be used to make perfume. He shook his head and cheekily smiled as he looked at the camera and said, “Not a good idea, n***a“.

He discussed this incident on ‘The Tonight Show Starring Jimmy Fallon‘. The Big Aristotle gave more details and said that the scientist had asked him for his urine sample as well. Shaq was taken aback

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The scientist apparently even had a name for the perfume – The Big DNA. The Lakers legend then went on to hilariously impersonate the scientist.

Shaquille O’Neal, a marketing genius

The 7ft legend has since then added millions to his wealth portfolio. He has many businesses in his name, several endorsements, and has starred in movies, and been on rap albums. According to Forbes, his “charismatic” energy led him to many partnerships. When Shaq was 23 years old, his involvement in Reebok and Pepsico had already made him $17 million.

Last year, Grant Cardone interviewed Big Diesel. He revealed that it was difficult for the “big guys” to be the face of a brand. According to him, only Magic Johnson and Larry Bird from the NBA had dominated the ad world earlier.

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He said he was deeply influenced by Spurs MacKenzie, a controversial fictional character for the Bud Light beer campaigns. The dog apparently had his own range of merchandise and Shaq wanted to emulate that within his own business line. He also said that his commercials were always funny, which was a business tactic. He knew the customers would be able to register the products much better.