?A Side of MJ, Not a Lot of People Get To See?: Michael Jordan?s Daughter Jasmine Displayed Gratitude After the ?Lens of WNBA? Graced the Jordan Family

Michael Jordan is one of the most prominent and iconic basketball players to this day. The amount of media attention he gets or even a person associated with Jordan gets is unbelievable. As for his daughter Jasmine Jordan, she tends to embrace the spotlight and make the most of it. In fact, she is determined to transcend her father’s brand to whole new levels with time.

Jasmine Jordan is a sports marketing field representative with the Jordan brand and Nike. She works as an executive for the Charlotte Hornets and the Jordan brand. Jasmine is the first and only female representative for the Jordan brand in sports marketing.

Jasmine Jordan is more than Michael Jordan’s daughter

Being the child of any famous person comes with a tag. But Jasmine has worked on making a name for herself and forming an identity of her own. She doesn?t dislike to be identified as Michael Jordan?s daughter. However, she would much rather be her own person.

Jasmine often handles and gets in touch with athletes signed by Jordan from the NBA and the WNBA. Currently, the Jordan brand has 11 WNBA players signed with them, which is the largest roster in their history.

And out of the 11, eight WNBA players were flown down to Florida where they were shown some products, had a photo shoot, and sat down for a media round table. But they also got to meet His Airness himself and got welcomed into the Jordan family.

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While explaining, Jasmine emphasized the word ‘family.’ Because that?s how the organization wants its athletes to feel. She said, ?And we say family because we truly mean that. We?re going to bring you in, we?re going to get to know you, your family, your siblings, your aunts, your cousins.??

She also added, ?They got to see a side of MJ that not a lot of people get to see.? It is clear that the organization tries to go the extra mile to not make their athletes feel at home.

The Jordan brand looks for athletes that embody MJ

As fans and viewers, we have only seen a certain side of MJ. His fierce competitiveness on the court and some of his fun-loving personality off the court. You can be sure that Jordan would be an entirely different persona while sitting down with their newly signed athletes.

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Jasmine also mentioned that who his father is transcends beyond gender. So in order to find the same skill or greatness, the Lens of WNBA and Lens of College helps them recruit players that embody what Michael Jordan is.

?And for any basketball player, be it from the NBA or the WNBA, to sit down with MJ and have a one-to-one conversation with him must be something else entirely.