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After Giving Devin Booker’s Million Dollar Company “More Light”, ‘Sneaky’ 27YO Lakers Star Reignites “Feud” Leaving Sporting World in Fits of Laughter

Published 05/13/2023, 3:56 PM EDT

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USA Today via Reuters

The Los Angeles Lakers defeated the Golden State Warriors 122-101 in Game 6 of their Western Conference Semifinals matchup. The veteran duo of Anthony Davis and LeBron James was crucial for this win. LeBron James scored 30 points, nine rebounds, and nine assists. On the other hand, Anthony Davis had 17 points and 20 rebounds. Amid the Lakers’ brilliant series win, a bizarre ‘feud’ has captured the attention of NBA fans.

Lakers star D’Angelo Russell has left the NBA world in a fit of laughter after he sparked up a “feud” for promoting Devin Booker’s company worth millions.

D’Angelo Russell’s antics ended up promoting Devin Booker’s company

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D’Angelo Russell attended a post-game interview after the Lakers had won against the Warriors in Game-6. Russell scored 19 points in the game, which enabled the Lakers to successfully withstand Dennis Schröder‘s third-quarter ejection.

Meanwhile, during his postgame interview, Russell sneaked in a bottle of Coco5 drink into the interview. However, the team’s staffer was quick to snatch it away from him because the NBA doesn’t allow the endorsement of unauthorized brands. And Coco5 does not have a deal with the league.

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The whole fiasco ended up promoting the product in an indirect way, by drawing attention of the public to it. Phoenix Suns’ Devin Booker is the majority owner of the company.

However, this wasn’t the first time that Russell tried to sneak the drink in.

When Russell was asked to keep aside Coco5 in another postgame interview, he had refused to do so. He said, “It’s my partner. You gon have to fine me.” However, the staffer had snatched the drink away then too, triggering a fan-favorite ‘feud’ between the two.

When asked about this incident, Devin Booker said, “He gave it more light than I would have. It just sat there.”

Lakers Star Anthony Davis Makes Massive 6 Word Claim After Leaving Stephen Curry and Co “Shellshocked”

Meanwhile, the video of him sneaking in the drink in the postgame interview after Game-6 went viral.

The 27-year-old star’s sneaky move ended up giving Devin Booker’s Coco5 the spotlight. This left many fans willing to try out the product.

Fans react to Russell’s recent antic

NBA World was quick to react to Russell’s hilarious antic. Fans took to Twitter to share their opinion on the incident.

A fan tweeted, “I love this feud😭 This is such great promo too!” referring to the banter between the staffer and Russell as a feud.

Others followed suit, referring to Russell’s antic as a good promotion strategy.

 

Well, it surely seems to be working.

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Watch This Story: “After bagging 75,000,000 worth of shares, Stephen Curry splurges big amount to plug a huge gap in basketball”

 

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Written by:

Ranjitha Ramesh

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Ranjitha Ramesh is an NBA writer at EssentiallySports. With a degree in Journalism and Mass Communication, Ranjitha has a strong foundation in reporting and writing. Her passion for basketball, particularly the Lakers and LeBron James, fuels her desire to delve into the lifestyle and off-court activities of NBA stars.
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Edited by:

Satagni Sikder