Shaquille O’Neal has acute business acumen which has led him to amass a $400 million net worth. The NBA star has been interested in business and finance since college. In fact, he was a business major at Louisiana State University. O’Neal has showcased his entrepreneurial skills now and again. Shaquille O’Neal’s investment portfolio is pretty impressive. He owns 40 Twenty-four Hour Fitness Gyms, 155 Five Guys Burger & Fries, 9 Papa John’s, and 17 Auntie Anne’s. And yet, it’s not enough.

Even today, he profitably nurtures his multi-million dollar investments. However, something on Instagram caught the 4x NBA Champion’s eye recently.

Shaquille O’Neal to carpe diem a clever business venture

O’Neal always had his eyes on Buc-ee’s. It has been his favorite. During an interview with Real Money a few years ago, Shaq commented, “Listen, Buc-ees is my second favorite store. You know, I’m telling you, I love Buc-ee’s.” The reason Shaq loves this convenience store chain is its ingenious business model. Buc-ee’s was established in 1982. Ever since, it is known for its beef jerky, brisket, candies, and branded souvenirs. The chain claims to have the ‘ Cleanest Restrooms in America ’ and has an unwavering, country-wide customer base. 

The secret behind Buc-ee’s success is not its gas sales. In fact, the fuel pumps are just a “lead-generation magnet”, says JT Foxx in the video shared by Shaq, “the real money is inside the store.” As shoppers stop to refuel, they are lured into the Buc-ee’s complete retail store, which is carefully furnished with clean restrooms and catchy souvenirs.

On average, a Buc-ee’s store clocks about $12 to $25 million in sales annually. It is quite clear that Shaquille O’Neal wants to be a part of this money-making phenomenon. Investing in Buc-ee’s could be a very smart financial move for Shaq. One can only imagine how much value will Shaq’s popularity add to these already booming Buc-ee’s stores. O’Neal’s business acumen is second to none.

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While many NBA stars have struggled to make ends meet after their careers, O’Neal has established himself an empire on the back of hard work and dedication.

With Shaq already owning multiple businesses, do you think he’ll invest in Buc-ee’s? Let us know in the comments below.

Read more: Shaquille O’Neal, Who Owns Over 172 Restaurants and 150 Car Washes, Finally Reveals the Number of Companies That Build His $400 Million Net