Sneakerheads treat their silhouettes with extreme care. Some clean them every day, while others store them in special boxes. However, DJ Khaled has now taken this to the next level. This is a level that every sneakerhead aspires to be on. DJ Khaled was courtside during the game between the Miami Heat and the Charlotte Hornets. But the manner in which he was treating his new DJ Khaled X Air-Jordan 5 shoes caught the attention of the world. This image left the NBA world in shambles.

DJ Khaled, a sneakerhead himself, wore the Crimson Bliss model of the shoe to the game. He was seen sitting with a peach-colored pillow beneath his shoes. Instantly this news went viral and fans took to Twitter to discuss DJ Khaled’s shoe-care move.

Fans react to DJ Khaled’s shoe care routine

Fans were quick to state that the video had wealth written all over it. They immediately claimed that they aspired to be like DJ Khaled one day. “This is the amount of wealth I hope to have one day”, one fan stated. NBA Twitter also spoke about how this was a brilliant marketing move. Some even mentioned that this was the “hardest flex” anyone had ever seen. 

All year long, DJ Khaled’s collaboration with Michael Jordan has been a hot topic in the sneaker world. Following the launch, reports state that the shoes will be available for fans on Cyber Monday, 28 November 2022.

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DJ Khaled and his collaboration with Michael Jordan

This collaboration between Michael Jordan and DJ Khaled includes shoes in various styles and designs. The tag line of the collab is “We the best” and “Keep going”.

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DJ Khaled presented Miami Heat star Tyler Herro with a pair of the DJ Khaled X Air-Jordan 5. He also greeted the likes of Heat shooting guard, Max Strus and 6-time NBA All-Star Jimmy Butler. Heat big man Bam Adebayo flaunted the Crimson Bliss shoes before the game. 

DJ Khaled was seen interacting with the crowd during half-time. He put up a good show with the ball for the fans. Following this, Khaled spent time dancing with the Miami Heat mascot. He captured this entire night on his Instagram account.

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DJ Khaled treated his Air Jordans with royalty. For him, they were too precious to touch the ground. However, this also turned out to be an excellent promotion move as it got people talking.

What do you think about this? Are you excited about the collaboration? Let us know in the comments below.