Another Off-Court Victory for Michael Jordan as He Continues Expansion of His Empire

Published 09/15/2021, 11:58 AM EDT


Chicago Bulls legend Michael Jordan kickstarted yet another successful investment on Wednesday, in the form of sports data company Sportradar. After close to two decades in the NBA, Jordan decided to call it a day on his career. However, the 58-year-old is still active off the court, appearing at multiple events and signing many deals. The growing brand of Sportradar is one of his biggest investments.

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A long-standing Swiss sports data company, Sportradar deals with data analysis and digital content in the sporting fraternity. It provides cutting-edge services and solutions to various sports companies, authorities, athletes and federations around the world. Apart from boasting of a lot of quality, Sportradar has partnered with the likes of the NBA, NHL and NASCAR. It is thus an up-and-coming business brand in the world of sport.

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Michael Jordan has invested in sports data company Sportradar

From what the world has seen of the company, Sportradar is a very potent company. As reported by Front Office Sports, the global company went public today, on September 15. Despite trading down on the very first day in the market, the company is valued at almost $8 billion ($7.9 billion) as of now. There was an event to commemorate the success of the business venture.

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Sportradar has many investors at the moment, which includes the iconic Michael Jordan. Jordan averaged over 30 points in his NBA career, and is widely regarded as one of the greatest basketball players of all time. Thus, the six-time NBA champion adds a massive amount to the popularity and accountability of the company. He is an early investor in Sportradar, along with Mark Cuban and Eagles owner Jeffry Lurie. With the huge value of the company, Jordan’s investment has paid off, and how!

NEW YORK, NY – AUGUST 26: Michael Jordan watches Roger Federer of Switzerland against Marinko Matosevic of Australia at their men’s singles first round tennis match on second day of the 2014 US Open in New York. (Photo by Bilgin Sasmaz/Anadolu Agency/Getty Images)

Even after retirement, Michael Jordan continues to make the headlines for various reasons. His prime investment in Sportradar will surely pay huge dividends.

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Sankalp Harikrishnan

233 articles

Sankalp Harikrishnan is a tennis and NBA writer at EssentiallySports. He aspires to pursue Sports Journalism and has represented his institution in cricket, badminton, football, and table tennis. Apart from his professional desires, Sankalp does voluntary service with his friends to feed hungry animals on a regular basis.

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