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If sources are to be believed, then the NBA is all set to sell a streaming-only package that is worth a billion dollars. The league has possibly decided to sell streaming-only games as part of its media rights package. This package will most likely garner interest from several big streaming companies, including Amazon and Apple. Sports media consultant Patrick Crakes said that the starting bid for the package might begin at $1 billion per year.

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In 2014, the league signed a nine-year deal with ESPN that was worth about $24 billion. The amount was approximately three times more than the league’s previous deal, which expired after the 2015-16 season. Evidently, the current deal will most likely significantly surpass the previous amount.

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Compared to the $24 billion deal, the upcoming package will bring about $50 billion -$75 billion to the league. Several sports league has preferred to get in business with big names in the technology industry. The NFL had previously joined forces with Amazon in a billion-dollar deal that will end after 2033. The National Football League had moved their ‘Thursday Night Football’ to Amazon Prime Video. NBA superstar LeBron James will be one of the hosts for Amazon during the Green Bay Packers vs Tennessee Titans game that is scheduled for November 17, 2022.

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As of now, the main competitors for the deal might be Apple and Amazon. In fact, founder Jeff Bezos’ multi-billion dollar worth company might be a little too interested.

Amazon and Apple battles for NBA deal

According to Front Office Sports, Amazon has already expressed its wish to acquire the NBA package. Amazon is already under a multi-year contract with the NBA to stream live games in Brazil during the 2022-23 season. According to the new agreement, 87 live matches and about 24 playoffs will be broadcasted on Amazon Prime Video.

On the other hand, Apple has been gradually slipping into live sports streaming. Apple has already signed a $2.5 billion worth contract for one year with Major League Soccer. Additionally, the company has also grabbed a package of Friday Night Baseball from MLB, which is worth $85 million a year. NBA fans are speculating on the possible outcome of this new development. Some believe that the Amazon-Apple clash will possibly jack up the price to $3 billion. Others are not so happy about NBA’s decision. Let’s take a look at some of the tweets.

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It is pretty evident through the tweets that only some people are on board with the news. Therefore, it’s hard to speculate if the package deal will bring a significant profit or not. As of now, it’s just a matter of waiting and watching how things turn out for the league.

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Siyari Debbarma

895 Articles

Siyari Debbarma is a senior NBA writer at EssentiallySports. With over 700 articles under her belt, Siyari is an expert in providing in-depth analysis and coverage of the game. Her throwback article on Dennis Rodman's plea for help garnered more than 3.5 million page views, a testament to her skill as a writer and journalist. Siyari's expertise also extends to game coverage and lifestyle reporting on NBA players and their families. She brings a unique perspective to her articles, providing readers with a behind-the-scenes look at the personal lives of their favorite players. Her passion for basketball began when she started hooping in her senior year of school, and she has been a devoted fan of the game ever since. Although Siyari admires players irrespective of their teams, the Golden State Warriors hold a special place in her heart. She is a huge fan of iconic names such as Stephen Curry, LeBron James, and Michael Jordan, but her personal preferences have never swayed her from delivering detailed and impartial content to her readers. When she's not covering the latest NBA stories, Siyari indulges in her love of reading, with a particular fondness for books on history and culture. She also spends time with her adorable cats and dogs, who keep her company when she's away from the court.

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Pritam Priyedarshi

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