Four-time NBA champion LeBron James has had numerous iconic memories over his long span in the NBA. However, his most iconic moment has to be the time the Cleveland Cavaliers came back from 3-1 down against the Golden State Warriors to win the 2016 NBA title. Not only did the title win cement LeBron’s legacy in the league, but it also played a part in other success stories. One of them happens to be the apparel brand Homage which is based in James’ home state.

Back in 2016, Homage was an up-and-coming brand from Columbus, Ohio. Therefore, they were struggling with finances and building a reputation in the market. Following the Cavs’ impressive win, James’ actions helped Homage immensely.

LeBron James played a huge role in the rise of an apparel company

LeBron James and the Cleveland Cavaliers team arrived in their home state after a grueling NBA final while the whole world watched in 2016. James, the 2016 Finals MVP, wore an interesting T-Shirt that immediately caught the attention of fans.

He wore an ‘Ultimate Warrior’ t-shirt that was manufactured and sold for $32 by Homage, a private apparel corporation. Interestingly, they sold over 100 t-shirts within the first hour of the Cavs plane touching down.

James played a huge role in the company’s huge growth story. Over the years, celebrities like Emma Stone, Arnold Schwarzenegger, Josh Allen, Hillary Clinton and others have been spotted sporting Homage merchandise.

Thanks to its immense growth over a short period of time, the company is making good profits. Although they do not disclose specifics, the company revealed that they are an “eight-figure brand”.

This essentially means that they mint something between $10 to $99 million in annual revenue. Following so much growth within a short span, Homage has landed a deal with one of the biggest sporting leagues in the world.

Homage is taking things to the next level with their latest venture

The NFL offered a license to Homage in 2022. Following this huge venture, the company announced that they have recorded a 40-percent year-over-year expansion. The deal allows Homage the rights to t-shirts, crewnecks, hoodies and sweatpants.

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Not only does the NFL deal offer millions of dollars in revenue, but it also opens the doors for new ventures. The company is targeting European soccer leagues, NHL and the MLS next.

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