Brooklyn Nets Outdo Lakers and 76ers to Sign Record-Breaking Jersey Sponsorship Deal for 2021-22 NBA Season

Published 09/27/2021, 10:30 AM EDT
Jan 18, 2021; Brooklyn, New York, USA; Brooklyn Nets shooting guard James Harden (13) and power forward Kevin Durant (7) high five during the fourth quarter against the Milwaukee Bucks at Barclays Center. The Nets defeated the Bucks 125-123. Mandatory Credit: Brad Penner-USA TODAY Sports


Possessing some quality players, there is no doubt that the Brooklyn Nets is a big business team. This only means that all their sales, such as their tickets, jerseys will sell like hotcakes. Ahead of the upcoming season of the NBA, the favorites have signed a record-breaking sponsorship deal for their new jerseys. The 2021-22 edition will see the franchise teaming up with Webull.

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Last year, the Nets had three out of the four players with the highest-selling jerseys; namely Kevin Durant, James Harden, and Kyrie Irving. Suited up in a black home kit, their design attracted millions of fans. The side was second only to LeBron James‘ LA Lakers when it came to jersey sales. However, with the new deal, there are high chances that they will overlap their rivals.

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Brooklyn Nets land humongous jersey deal for NBA 2021-22 season

In the 2021-22 season, Webull is set to be the official jersey sponsor for the Brooklyn Nets. In all likelihood, it will be a ravishing black outfit again. It is a multi-year contract between the two parties and will be valued at an NBA record of $30 million per year. This comfortably tops the previous record of $20 million held by Stephen Curry’s Golden State Warriors. If that isn’t enough, it also beats the deals of the Lakers and 76ers, who also recently landed gigantic jersey patch agreements. While Philadelphia partnered with Crypto, the Lakers finalized a 20 million-a-year deal spread across five years.

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Interestingly enough, this is the first-ever sports partnership for broker dealing company Webull. The CEO of the company Anthony Denier, however, expressed his excitement at the brand new agreement. “There’s no better way to celebrate our company’s New York roots, and we’re looking forward to collaborating on initiatives that give back to the Brooklyn community,” said Denier. Along with the jersey rights, Webull will also receive digital signage of all the Nets‘ home games at the Barclays Center.

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DENVER, CO – NOVEMBER 15: Kyrie Irving (11) of the Brooklyn Nets reacts to the game slipping away against the Denver Nuggets during the fourth quarter of Denver’s 101-93 win on Thursday, November 14, 2019. (Photo by AAron Ontiveroz/MediaNews Group/The Denver Post via Getty Images)

The Brooklyn Nets have surely landed a massive deal before the commencement of the new season. Can they finally live up to the potential we know they can? The Nets kick off their regular season campaign against defending champions Milwaukee Bucks on October 19th.

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Sankalp Harikrishnan

314 articles

Sankalp Harikrishnan is a tennis and NBA writer at EssentiallySports. He aspires to pursue Sports Journalism and has represented his institution in cricket, badminton, football, and table tennis. Apart from his professional desires, Sankalp does voluntary service with his friends to feed hungry animals on a regular basis.

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