Carmelo Anthony Follows LeBron James and Dwayne Johnson’s Footsteps, Launches a Production Company

Published 04/07/2021, 6:00 AM EDT
Apr 6, 2021; Los Angeles, California, USA; Los Angeles Clippers forward Kawhi Leonard (2) drives to the basket past Portland Trail Blazers forward Carmelo Anthony (00) in the second half of the game at Staples Center. Mandatory Credit: Jayne Kamin-Oncea-USA TODAY Sports


Carmelo Anthony was able to keep his once-dying career alive in the NBA after the Portland Trail Blazers gave him a fighting chance. However, his contract will expire at the end of this season and there is no guarantee that he will remain with the Blazers.

ADVERTISEMENT

Article continues below this ad

Although he has proved to be an asset as a veteran for them, Melo now might have other off-court opportunities to focus and rely on if his career as an NBA player ends. In fact, LeBron James, Dwyane Wade, and Dwyane “The Rock” Johnson are the inspiration behind his new venture.

The role model behind Carmelo Anthony launching Creative 7

ADVERTISEMENT

Article continues below this ad

Movies and TV shows always have a huge impact on people while growing up, and Carmelo Anthony is not immune to the effects of the entertainment world either. So the 37-year-old has now launched a production house called ‘Creative 7’ to give back to this field. This isn’t the first time NBA players have involved themselves with production companies.

NEW YORK, NY – NOVEMBER 09: Actor Dwayne “The Rock” Johnson speaks onstage during ‘The Next Intersection For Hollywood with William Morris Endeavor’s Ari Emanuel, Patrick Whitesell and Dwayne “The Rock” Johnson’ at the Fast Company Innovation Festival on November 9, 2015 in New York City. (Photo by Ilya S. Savenok/Getty Images for Fast Company)

LeBron James‘ production company, SpringHill Entertainment, is responsible for the upcoming ‘Space Jam’ sequel. Even Dwyane Wade, with his production banner, 59th and Prairie Entertainment, has a multi-year deal at WarnerMedia. However, Melo has revealed that the biggest role model behind this huge step has been Dwayne Johnson.

He stated, “Honestly, the way that Dwayne Johnson has approached the business is unparalleled. He came at it with the approach that he was just going to do the work, build a legacy and let his resume speak for itself. He put in the hard work and the commitment to change the game, and has continued to chart a path that is all his own.”

The purpose of Melo’s initiative

The purpose behind launching this company is to bring out inclusive narratives that haven’t gotten the chance and exposure that they deserve. Also, the name Creative 7 has drawn inspiration from Melo’s famous New York Knicks Jersey number, which he wore for six years from 2011 to 2017.

ADVERTISEMENT

Article continues below this ad

There are many exciting projects that Creative 7 plans on rolling out. From a TV show with Will Packer, and collaborations with Brad Pitt’s Plan B, Melo is off to a great start already.

Mar 19, 2021; Portland, Oregon, USA; Portland Trail Blazers power forward Carmelo Anthony (00) shoots the ball over Dallas Mavericks power forward Maxi Kleber (42) during the first half at Moda Center. Mandatory Credit: Soobum Im-USA TODAY Sports

Would you want to watch shows and films that Blazers‘ veteran Carmelo Anthony comes out with?

ADVERTISEMENT

Article continues below this ad

Read also- ‘Don’t Think He Knew How To Be a Leader’- Phil Jackson Reflects on Time With Carmelo Anthony With New York Kicks

SHARE THIS ARTICLE :

Yashima Bhatia

1083 articles

Yashima Bhatia is an NBA writer for EssentiallySports who specialises in providing nuanced predictions and updates for matches. She has a Bachelor's degree in journalism and mass communication. Yashima's love for playing the game came up at a young age, when the excitement of the games coupled with the intensity of the Playoffs had her hooked.

ADVERTISEMENT

ADVERTISEMENT