Despite having a superstar father in Michael Jordan, his children didn’t want to be basketball players. Instead, they created their own path. Jasmine Jordan acquired her management degree in sports from Syracuse University. She’s a field representative for her father’s ‘Jordan‘ brand and she represents a number of WNBA stars. Recently she opened up about her decision to focus on the business of sports over the game.

She was seen talking about what her inspiration was for breaking the barriers in her field.

Jasmine Jordan reveals her desire to spur change in the industry

Jasmine sat down to have a conversation about her life and career. She admitted that she was never good enough to be on the basketball team so she had to take a different route in her career. She still wanted to have a career in sports and decided on pursuing a sports management course.

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She said, “I even looked around my classroom there’s only about eight to ten women and the class is like thirty-forty. So I’m like okay, this is interesting like maybe this isn’t a field that is known to us women or we didn’t get exposure to us as women and that’s what I want to see how can I break that barrier.”

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When Jasmine noticed the scarcity of women in her field, she realized the problem. This motivated her to push against societal barriers and have a career of her own in the field of sports management. Her ambition was to open the door for herself and keep it open so that more women could enter the management and business sides of sports.

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“Then when I enter the world, continue to pay it forward and bring everybody in,” Jasmine explained.

About the changes in recent years, she said, “You’re definitely starting to see, like, okay, women are in sports.” Seems like Jasmine got her genes from her legendary father who was known for proving everyone wrong.

MJ didn’t enter the league as the number one pick but made it clear that he was much better than the guys who were drafted before him.

Michael Jordan puts on a show against his sons

Michael Jordan’s legacy is quite unparalleled. Even though his kids are doing quite well for themselves they probably know just how rare their father’s accomplishments are. And in case they forget, it seems that MJ is happy to remind them!

It was reported that Jordan once humbled his sons when they played a game of basketball together. His oldest son Jeffrey said, “Now I understand why we don’t do this more often.”

With this context, fans can probably sympathize with the young Jordans. Imagine learning to play ball with the 6-time champion. The dunks, the defense, the intensity.

It’s certainly fortunate that Jasmine has had great success in supporting women’s basketball as a representative of the ‘Jordan’ brand.

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