‘Fell in Love’: DeMar DeRozan Explains How Kobe Bryant Is His Generation’s Michael Jordan
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Kobe Bryant is one of the biggest names in basketball history. Young stars still take inspiration from the ‘Mamba’ for his work ethic and the legacy he has left behind. Moreover, Kobe’s signature line with Nike is another thing that caters these youngsters with inspiration. After his passing, players took to wearing his sneakers to mark their honor for him.
Earlier this year, Vanessa Bryant ended their partnership with Nike. However, before that, during the Orlando bubble season, most of the players sported Kobe’s. Over a third of the players in the NBA suited up with the late legend’s signature shoe. Now with the partnership over, players are struggling to get their hands on those Kobe’s.
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Recently, the Chicago Bulls’ forward, DeMar DeRozan spoke about Kobe and how players viewed him with respect.
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DeRozan says Kobe Bryant is like Michael Jordan for this generation
While speaking about the Kobe’s, DeMar had good things to say. Moreover, he also compared the ‘Mamba’ with Jordan saying, “This generation looks at Kobe like our Jordan.”. Being a player to wear Kobe’s himself, the contract expiration must have hit DeRozan hard. However, he loves the shoe regardless saying. “t’s a great shoe to wear. Guys really fell in love with it.”
NBA players are hoarding Kobe’s and paying up to five figures for them. They are the most popular shoe among today's players and also the hardest to get.
"This generation looks at Kobe like your Jordan," DeMar DeRozan says.
(via @WindhorstESPN) pic.twitter.com/bra10MmbXi
— Basketball Forever (@Bballforeverfb) November 11, 2021
After leaving Adidas, Kobe became a sneaker free agent. Spending a couple of seasons wearing multiple Nike sneakers, he finally released his signature line. His first shoe was the Nike Zoom Kobe I, and since then, the brand only grew. While this was a traditional sneaker, Kobe later introduced the low top performance sneakers which many players wear even today.
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Thus, due to its growing popularity, the Kobe brand, one of Nike’s most successful merchandise, never failed to impress. After his retirement, Bryant extended his deal for another five years, hoping to keep growing. However, after his unfortunate passing, Vanessa decided to call off the deal with Nike. This comes on back of multiple reasons.
The most notable reason was Nike didn’t offer Kobe a lifetime deal. Vanessa wanted to continue Bryant’s legacy with a lifelong deal with Nike. However, the brand wasn’t willing to offer any such promise. Moreover, the Bryant family didn’t like the way Nike dealt with the releases after Kobe’s passing. These reasons caused the break up between the two and Nike won’t produce anymore Kobe merchandise.
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Do you think Nike should have offered the life long deal after what Kobe Bryant did for the brand? Let us know in the comments below.