
USA Today via Reuters
Apr 3, 2022; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James watches game action against the Denver Nuggets during the first half at Crypto.com Arena. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

USA Today via Reuters
Apr 3, 2022; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James watches game action against the Denver Nuggets during the first half at Crypto.com Arena. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports
LeBron James loves Taco Tuesdays. It has been confirmed by the man himself. Everybody loves Tacos and LeBron James is one of them. His relationship with Taco Tuesday is very deep. He yelled this out on every Instagram story he made on Tuesdays. James, contrary to the popular belief, is a very goofy person off the court with friends and family.
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Yelling out “Taco Tuesday” every week should cement that image on everyone’s mind. He also made his wife and children yell the catchphrase. James has also asked his teammate, Anthony Davis, to do it during an Instagram story. LeBron fell in love with that phrase. He also asked the Los Angeles crowd to chant it at DeMarcus Cousins in 2019 during a game.
Of course I am!! You know what today is!!!! TACO TUUUUUUUUEEEEEEESSSSSDAY 🗣🗣🗣🗣🗣🗣🗣🗣🗣 https://t.co/ey2wQiED6a
— LeBron James (@KingJames) June 14, 2022
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This time, it was the Destination Cleveland Twitter account that asked him to shout it out. LeBron James loves Tacos, Tuesdays, and Cleveland. He had to do it. There was no other way for him. James got stuck in that loop which he couldn’t get away from.
And the fans were reminded of those years when “Taco Tuesdays” got associated with the “King”. He may have won 4 rings but “Taco Tuesdays” will always remain in the Internet Hall Of Fame. These are some of the reactions from the NBA Twitter “hive mind”:
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Does LeBron talk like this bc he never got bullied in school https://t.co/9rNcxmGPrd
— 태성 (@taesung214) June 15, 2022
People are just going to keep letting him get away with this, huh? 😂 https://t.co/QvkoiR1nIW
— Pontifex Snaximus (@PopeSnogginheim) June 15, 2022
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Y’all remember when he tried to copyright this shit 😭 https://t.co/aBFdGrLKQR
— kj (@imkj__) June 14, 2022
Find something you love as much as LeBron loves Taco Tuesday. https://t.co/fjO3xQYSqT
— Neil Horowitz (@njh287) June 14, 2022
You already knowwwwwwww https://t.co/54Wmu0myta
— Franklin Stank (@Mad_Dad2020) June 14, 2022
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Bro go on a diet stop eating these tacos, you might make playoffs next season
— Marc Spector (@MarcSpector_LFC) June 14, 2022
LeBron James tried to trademark “Taco Tuesdays”
James’ catchphrase got a cult following. As written above, he loved it too much. Hence, he decided to trademark the phrase.
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His company LBJ Trademarks had filed trademark applications for the catchphrase “TACO TUESDAY” in three separate international classes: (1) online entertainment services featuring videos and social media posts, (2) social media advertising, and (3) downloadable audiovisual content on the 15th of August 2019.
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Trademark registration is a complex process. But LeBron didn’t have any idea what happened next. The US Patent and Trademark Office rejected it outright. The USPTO wrote, “The applied-for mark is a commonplace term, message, or expression widely used by a variety of sources that merely conveys an ordinary, familiar, well-recognized concept or sentiment message.”
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The Lakers star’s team later put out a statement in regards to their loss. It stated that LeBron will not get sued if he used it for business purposes in the future and that this was the real intent behind the application. Hence, James can use this popular phrase for branding purposes which he has after that.
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