How Did MJ’s Family Celebrate Michael Jordan Day?

Published 02/04/2023, 4:30 AM EST

Michael Jordan is arguably the mecca of basketball. Even after 20 years of retiring, Jordan is still one of the most relevant NBA legends out there. Recently, the NBA world came together to celebrate ‘Michael Jordan’ day (2.3.23). It wasn’t just fans but the entire Jordan family who came together to celebrate this day. Including Marcus, Jasmine, and Jeffrey who all celebrated their father’s legacy on the Heir App, launched by MJ’s son Jeffrey.

The Heir App provides users with exclusive membership experiences with their favorite athletes. On Michael Jordan day, all three of Jordan’s children came together to celebrate it with fans.

All three junior Jordans come together

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A day prior, the social media page of the app announced its plans for what’s to come on Michael Jordan Day on the app. According to an Instagram post, the caption read, “And tomorrow we’re excited for you to join us on 2/3 Day as we celebrate the legacy of Michael Jordan on our Beta App experience.”

As the day unfolded, the official page of the app announced their plans for the day. The app declared on Instagram that MJ community conversations along with rewards from Heir would be available throughout the day.

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The post also indicated that all three children of MJ would be available on the app at specific times. At 9:00 am, fans would get ‘family time’ with Jasmine Jordan. Followed by the same with Jeffrey Jordan at 11:30 am.

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A post shared by HEIR (@heir_app)

In the end, fans would also get to experience the same ‘family time’ with Marcus Jordan at 2:23 pm. However, that was not all as fans would also get to be a part of a ‘23 shot clock game’ at 4:00 pm to cap off the day.

This was all to capture the essence of the Heir beta app experience.

Jasmine honors her father Michael Jordan on her social media

Apart from the plans to get in touch with fans on the app, Jasmine Jordan also uploaded a picture of her father, captioning the image, “2•3•23,” indicating the significance of the day.

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View this post on Instagram

A post shared by Jasmine M. Jordan (@mickijae)

It surely is an innovative way, not only to promote the app but also to celebrate their father’s legendary legacy in the NBA.

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Watch This Story – Years before calling himself the GOAT, LeBron James wanted to honor Michael Jordan, pushing the NBA to take a huge step

What did you make of Michael Jordan Day? Let us know in the comments section down below.

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Written by:

Abhishek Dhariwal is an NBA writer for EssentiallySports. He earned his bachelor's degree in English Honors from St. Xavier's College and his master's degree in Journalism and Mass Communication from AAFT School of Mass Communication and Journalism.

Edited by:

Veer Badani

How Did MJ’s Family Celebrate Michael Jordan Day?

All three junior Jordans come together

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Jasmine honors her father Michael Jordan on her social media