How Much Do LeBron James, Steph Curry, and Kevin Durant Make For A Social Media Post?

Published 04/07/2021, 2:00 PM EDT
Jan 18, 2021; Los Angeles, California, USA; Golden State Warriors guard Stephen Curry (30) defends Los Angeles Lakers forward LeBron James (23) during the second quarter at Staples Center. Mandatory Credit: Robert Hanashiro-USA TODAY Sports


LeBron James, Steph Curry, and Kevin Durant are three of the biggest basketball stars in the world. Many would argue that these three are the only ones whose popularity transcends the sport they play for. As a result, they have diehard and casual fans supporting them and hanging on to their every word.

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This has made their social media pages, particularly Instagram, exceptionally valuable. The amount these men get paid for social media posts has been revealed, and it is an impressive amount. While the biggest social media earners are footballers like Cristiano Ronaldo and Lionel Messi, these NBA superstars are not far behind.

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The value that these three men bring on the commercial side of basketball cannot be understated. Curry is on his path to building his own sneaker brand, KD owns his own production company, and LeBron has fingers in all sorts of pots, from sponsorships to owning a part of Liverpool FC. Their business extends beyond basketball and social media as well.

LeBron James, Steph Curry, and Kevin Durant: Monetizing their success

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When one has the fan following and reach that these athletes have, their social media can reach audiences most traditional forms of media can’t get to. As a result, their social media pages also become prime advertising space. One tweet or IG post can be worth a lot of money and there is a reason LeBron James, Steph Curry, and Kevin Durant are atop the basketball world.

Feb 13, 2021; San Francisco, California, USA; Golden State Warriors guard Stephen Curry (30) grabs a loose ball against Brooklyn Nets forward Kevin Durant (7) in the second quarter at the Chase Center. Mandatory Credit: Cary Edmondson-USA TODAY Sports

LeBron has over 80 million followers on his Instagram, one of the biggest followings for any athlete in the world. Meanwhile, Steph comes in with 33.2 million followers. Durant has the least of the three, but still a big number with his 11.8 million followers. KD is not the same recognizable international star that Steph and LBJ are, but he is one of the best players in the world. His following is just as rabid.

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LeBron and Steph are known worldwide. Even if there are people who haven’t watched basketball, they probably know about Curry and LeBron. The power of social media keeps getting reinforced, and the sums that these men make for one post are formidable.

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Ishaan Bhattacharya

1510 articles

Ishaan Bhattacharya is an NBA, NCAA Basketball, and Combat Sports writer at EssentiallySports. Currently, Ishaan is pursuing a Post Graduate Degree in Journalism from Xavier's Institute of Communication. Previously, Ishaan has written for The Indian Express, The Quint, Sportskeeda, and WrestleClub.

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