James Harden Remembers Kobe Bryant After Coca Cola Takes Over BodyArmor for $5.6B

Published 11/02/2021, 12:28 AM EDT
OKLAHOMA CITY, OKLAHOMA MAY 14, 2012-Lakers Kobe Bryant and Thunders James Harden battle for a loose ball in Game 1 of the NBA Western Conference semifinal in Oklahoma Monday. (Photo by Wally Skalij/Los Angeles Times via Getty Images)


Kobe Bryant spent 20 years of his life on the NBA floor. He finished his career with a 60 point game and as one of the best to ever do it. His impact goes far beyond the basketball world and he is an inspiration to many. However, in the financial world, Kobe had some big investments. One of his most priced investments was with the sports drink, BodyArmor.

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Bryant was one of the leading stakeholders for BodyArmor. He invested an initial $5 million dollar into the company. Since then, its valuation has skyrocketed. However, Kobe was no ordinary investor. He would be involved in all the meetings and also was the brand ambassador for the brand. Now, with Coca-Cola buying the brand, his family will receive $400 million dollars from that sale.

BEVERLY HILLS, CA – FEBRUARY 05: Kobe Bryant attends the 90th Annual Academy Awards Nominee Luncheon at The Beverly Hilton Hotel on February 5, 2018 in Beverly Hills, California. (Photo by Kevin Winter/Getty Images)

Another ambassador for the company was James Harden. He also celebrated the success of the brand while mentioning how he wished Bryant was here for the special occasion.

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WATCH THIS STORY: Sneakers From Adidas and Nike That Kobe Bryant Wore During His NBA Championships Runs

James Harden has a message for Kobe Bryant

Kobe Bryant served as an inspiration for Harden, both on the court and on the business end. Harden is one of the stars who endorses BodyArmor. However, after the unfortunate passing of Kobe, he became a lot more active with the brand. Now, after Coca Cola brought the reaming shares to take full control, Harden sent out a message to Kobe to celebrate. He also wished that the ‘Mamba’ himself was here to see how the brand he put faith in grew and is now under one of the biggest companies.

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Kobe believed in BodyArmor when no one was around. His initial investment came when the total sales of the brand were not even $5 million dollars. He would sit in various meeting and also had the creative control. He is the creator of the first ever advertisement for the sports drink as well. Hence, Kobe was always hands on with the brand.

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After his investment and contributions, BodyArmor came on track to cross over a billion dollars n retail by the end of 2020. Kobe was the first one to believe in the brand and always stayed true to its purpose. He emerged as one of the prominent brand ambassadors. Just like on the court, he gave his everything to help the brand grow to where it is today. The only wish would be to see Kobe Bryant himself celebrate the success that he helped achieve.

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Anuj Talwalkar

501 articles

Anuj Talwalkar is an NBA writer at EssentiallySports. He is a student studying at NM College in Mumbai, aspiring to pursue sports management to follow his love for sports. Anuj started following the NBA last year, and he loves to combine his passion for writing with his understanding of basketball.

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