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USA Today via Reuters

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USA Today via Reuters

Considered one of the greatest players to ever play in the NBA, LeBron James and his popularity goes beyond basketball. With over 100 million followers on Instagram itself, James is one of the most famous athletes in the world.

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Although his achievements on the basketball court make him great, his ventures off the court make him a legend Known for his charity and philanthropy, LeBron always makes sure to give back to society. And a recent mega-deal shows the philanthropist side of LeBron James.

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After acquiring the Los Angeles Lakers’ home stadium’s naming rights, the popular cryptocurrency platform crypto.com is now partnering with James. The LeBron James Family Foundation partners with crypto.com and has the intention to provide Web3 education.

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LeBron James partners to provide education

A few months ago, crypto.com acquired the naming rights for the Lakers’ home stadium. And now they are partnering with the face of the Los Angeles Lakers.

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The exchange company partners with the LeBron James Family Foundation to provide Web3 education to the I Promise program of the foundation.

LeBron James has made sure his beneficiaries are not left behind as the world adapts to cryptocurrency. In a statement, James mentioned,” Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another.

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He added, “I want to ensure that communities like the one I come from are not left behind.”

What is the I Promise program?

With about 1600 students and their families under it, the foundation takes care of families in Akron. The foundation works for the betterment of backward communities in Akron. 

Despite the coronavirus pandemic, the work by the foundation did not stop. Although the state closed down all schools, the Family Resource Centre was still open. Because of the nature of their work, the foundation remained open.

The center remained open for any families that need shelter, clothing, and medical care for its enrolled students, which amounts to almost 1500. Despite his hectic schedule, LeBron James makes sure to personally supervise projects. And his intervention with the executive director of the foundation made sure the resource center remains open for assistance.

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The foundation also helps local schools in the Akron area cover teacher salaries. The LeBron James Family Foundation donates about $1 million per year to help cover teachers’ salaries. And the latest deal with crypto.com adds to the ever-expanding portfolio of LeBron James. 

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Abhinava Ghosh

1,823 Articles

Abhinava Ghosh is an NBA writer at EssentiallySports with a wealth of experience covering the league. He has written over 1400 articles for EssentiallySports, showcasing his expertise in analyzing and reporting on NBA trade rumors, injury updates, and the ever-changing dynamics of the league. He had successfully covered the entire Kevin Durant trade saga at Brooklyn, which led to the basketball legend’s move to the Desert. He also kept our readers updated on the Brittney Griner situation throughout her exile in Russia. One of Abhinava's proudest moments came in 2015 when the Golden State Warriors won the NBA title after 40 years. As a lifelong fan of the Dubs, Abhinava was thrilled to see his team reach the pinnacle of the sport, but he remained objective and professional in his reporting.

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