Allen Iverson is one of the most underrated superstars in NBA history. Despite not being able to win an NBA championship in his career, Iverson mesmerized fans and players with his ability. Iverson was one of the most naturally gifted players, and that helped his popularity greatly. But one current agent believes he could have built AI’s brand to the level of Michael Jordan’s.

Allen Iverson could be on the level of Michael Jordan

LeBron James‘ friend and agent Rich Paul spoke to Colin Cowherd recently. When asked about one former player he would like to build a brand around, Paul named Allen Iverson. He praised Iverson, noting that he was the most impactful player in the post-Michael Jordan era. Paul believes he could’ve built a billion-dollar brand with Allen Iverson at the helm.

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“Allen Iverson. Allen Iverson’s impact post-Michael Jordan was second to none. I believe if you take Iverson out of Georgetown -I want him prior to being drafted to Philly number one. Give me Allen Iverson, leaving Georgetown coming to the league. And today Iverson will have a billion-dollar brand. Today Iverson would be positioned much different.”

AI’s brand could’ve had a major impact under Rich Paul

Paul added that Iverson had a unique quality about him. Whether it be his endeavors on the court or off it, Iverson always put his best foot forward. Paul thinks that Iverson could be doing so much for the community with him, but also noting that he has done plenty without ever bragging. He believes that under Paul, AI’s brand would compete with Michael Jordan’s.

“He’s just a one-of-a-kind person, man. And his impact, his ability, what he could’ve done in the community. Even though he’s never done anything for show and he’s helped so many people. But the business to be built with Iverson, and that would’ve been still sustainable today, I think would’ve been neck-and-neck with MJ… He just had such a different impact.”

WATCH: When a Rookie Allen Iverson Embarrassed Michael Jordan With a Dirty Crossover

Could Allen Iverson have been as big as Michael Jordan? Many have talked about Iverson’s pure talent. However, he faced some of the greatest teams in NBA history during his career and found it difficult to find championship success. Despite not winning an NBA title, Iverson is one of the most naturally gifted athletes in the history of basketball.