LeBron James’ son, Bronny James, is succeeding in his career as a basketball player, and as a result, he is getting great brand deals and collaborations. In order to make his mark in the basketball world, he is working really hard as a high school player.

After a year, he will graduate from high school, but the way he is coming out is very impressive, as he is making brand deals just like an NBA player. PSD, an underwear brand, announced at the beginning of this year that Bronny would be their brand’s new partner. After the announcement, ‘The King’ LeBron James had a message for his son.

Bronny signed the company’s Name, Image, and Likeness deal. This brand has many well-known basketball players as members such as Jimmy Butler, Trae Young, Chandler Parsons, Ja Morant, and Tyler Herro. As a result of this announcement, Bronny is the youngest player to sign with this brand. At the beginning of this year, PSD officially posted its announcement on social media.

Recently, Bronny shared on Instagram a picture of his collection with the brand. As you can see, fans are responding positively. With Bronny, people are loving the design and the way it is coming out.

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Additionally, LeBron also shared the collection via his Instagram story, in which he congratulated his son with some fire emojis. “Congrats young” accompanied by the king emoji “#PSDFAMILY.”

LeBron James’ son, Bronny James, discusses his experience working with PSD underwear

In a press release published in February, Bronny discussed his excitement and his experience with the company. Bronny stated: “I’ve been wearing PSD for as long as I can remember,”

According to James. “When the connection is real and authentic, it makes a partnership like this really exciting. I’m looking forward to sharing my ideas and input to create some pretty unique pieces.”

With a variety of colors and designs, the brand is mixing up the prints with its beautiful designs and the personalities who are making those designs and giving them their own touch.

Bronny provided the details about where we can purchase the product in the Instagram post that he shared. The caption reads: “Hyped for my PSD underwear signature collection. Go pick some up, available on psdunderwear.com.”

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It is clear to see on social media how excited the fans are now that the collection is finally in store. Share what you think of the new collection of Bronny and PSD. Let us know in the comment section below.