LeBron James Turns Richer as Nike and Others Shell $725 Million in Major Investment

Published 10/14/2021, 11:54 AM EDT
NEW ORLEANS, LA – FEBRUARY 15: NBA player LeBron James attends GQ & LeBron James NBA All Star Party Sponsored By Samsung Galaxy And Beats at Ogden Museum’s Patrick F. Taylor Library on February 15, 2014 in New Orleans, Louisiana. (Photo by Michael Loccisano/Getty Images for GQ)


The evergreen LeBron James is a tycoon in the world of business too. The Lakers star owns some big companies, including SpringHill Company. The production firm was once on the verge of being sold, but has now received a huge boost. In the span of three months, the company has gone from rags to riches. Now, some top brands in the world are set to invest in SpringHill.

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LeBron James and Maverick Carter founded the SpringHill Company in 2020. Its board of directors includes some huge names too, such as tennis icon Serena Williams. The company focuses on entertainment production with some of the big names of the industry. James’ startup is best known for ‘Space Jam: A New Legacy’, and has also been part of other mega budget films. Standing on the brink in July, the company has now roped in some massive investments from giant companies in the world of sport and accessories.

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Nike and other companies invest in LeBron James’ SpringHill Company

Over the past few months, SpringHill has revamped its setup, and received some humongous bids. Now, the media giants have received a major investment from Nike, RedBird Capital Partners, Epic Games and Fenway Sports Group. Springhill is focusing on venturing into new sectors and bringing unique content henceforth. Although current stakeholder UC Investments have upped their stakes, LeBron and Carter remain the controlling stakeholders.

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The sudden transformation from nothingness has taken place over the course of about three months. Rumored to have been on the market, the company is now entering new territory in varied fields. Post the fresh investments, the valuation stands at approximately $725 million. Despite this being a huge deal, SpringHill aspires to keep growing in the future, and build on their current partnerships.

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DENVER, CO – FEBRUARY 12: LeBron James (23) of the Los Angeles Lakers stands on the court during the second quarter against the Denver Nuggets on Wednesday, February 12, 2020. (Photo by AAron Ontiveroz/The Denver Post)

36-year-old LeBron James’ SpringHill Company has what it takes to become the next big thing in the entertainment business. Having already been a part of Space Jam and Uninterrupted, the company is on the right track.

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Sankalp Harikrishnan

325 articles

Sankalp Harikrishnan is a Tennis and NBA writer at EssentiallySports. He aspires to pursue Sports Journalism and has represented his institution in cricket, badminton, football and table tennis. Sankalp idolises Roger Federer and Stephen Curry, and has an inherent love for statistics.

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