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In the modern-day the various avenues of making money keep increasing by the day. With the birth of NFT’s and more, it has opened up the financial world. Now, it looks like even the son of LeBron James wants to get in on the action. According to reports, Bronny James is trying to get into the space of NFT’s and other things such as gaming.

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Apart from shining in the basketball world, Bronny is also making some business progression. The 17-year-old signed for a few trademarks to kick start his business life.

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USA Today via Reuters

LeBron James is one of the top NBA players even at the age of 37. However, when it comes to outside the court, James keeps growing. He is a great businessman and has his wealth well distributed. Moreover, he also uses his vast money to help out the community.

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Bronny James follows in LeBron James footsteps

With his father being a smart businessman, it seems Bronny wants to start off early. He signed for various trademarks like ‘BRONALD’, ‘BJ JR’ and ‘BRONNY’. He wishes to enter the world of NFT’s, gaming, and also apparel. While it is a serious progress move, Twitter had a few jokes about it.

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Similar to this move, LeBron James has many trademarks under him as well. He has his own trademark holding company, LBJ Trademarks, LLC. With it he owns 61 different trademarks that extend from his I Promise School and other charity operations. Notably, he once tried to trademark ‘Taco Tuesday’. However, that was not approved.

Now for Bronny, there is great scope to grow. NFT’s are the new coming and have taken the world by storm. Moreover, with Bronny being a notable entity, apparel is a great move. He also streams games and has a knowledge of the happenings there. Hence, it is a smart move to get into these things for him.

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While it may seem early for others, it is a great move for Bronny, which could come in handy long term. Do you like Bronny James’ trademarks? Let us know your views in the comments below.

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Written by

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Anuj Talwalkar

4,483 Articles

Anuj Talwalkar is a senior NBA Newsbreak specialist at EssentiallySports, trusted for his real-time coverage and fast, accurate updates on league developments. With five NBA seasons and two Olympics coverages under his belt, Anuj stands out as the go-to reporter for the NBA Matchday Newsdesk. As part of the EssentiallySports Journalistic Excellence Program, he continuously refines his hard reporting with grounded storytelling shaped by fan culture and court-level insights. An economics graduate and lifelong OKC fan since the Supersonics era, Anuj combines analytical thinking and a genuine passion for basketball. He’s recognized for both his live news coverage and feature writing, with aspirations to someday interview Russell Westbrook. Anuj’s reporting is marked by its reliability, depth, and strong connection to the pulse of the NBA.

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