The NBA made a deal that allowed brand advertising on the jerseys of NBA teams around the league. The deal went down in 2017 and has been a huge success since then. At first, fans were quite skeptical about this move. But it has arguably worked out so far as the brand’s logos do not overshine on jerseys. In fact, they are tucked away in the upper left corner of every team’s jersey. 

Each team has a brand they have signed up with. According to the signed contract, each NBA team is allowed to have 50% of the profits that are created by sponsorships. The rest of the 50% is divided amongst the rest of the 29 teams in the league. 

Disney to stick with the Orlando Magic

The Orlando Magic have had the $190 billion worth company as the sponsor for their jersey since the start. And recently, they have extended their deal with the team for the upcoming future. In fact, Orlando Magic point guard Markelle Fultz did a photoshoot wearing Mickey Mouse ears, white gloves, and yellow shoes.

However, fans could not help but troll the team on its jersey sponsorship extension. A fan tweeted, “literal mickey mouse organization.”

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Here are some of the reactions from NBA Twitter:

Even though the fans might not be on board with this move, both the Orlando Magic and Walt Disney are excited about this contract extension. By this contract extension, both Magic and Disney are re-engaging ongoing charitable efforts for the community of central Florida.

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Fans will get to experience Disney’s presence at home games for the Orlando Magic. This includes the Disney Atrium which consists of special hospitality and seating at the Amway Center. 

The president of Walt Disney World, Jeff Vahle said, “The Orlando Magic and Disney have much in common, and it’s reflected in our hometown team’s name. We are excited to extend this relationship and wish them a great season.”

Disney and Magic are helping communities

Since Disney became the Magic’s official sponsor in 2017, both organizations have had serious involvements in programs and initiatives like the Orlando Magic Recreation Centers and sponsoring the OMYF Open golf tournament.

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This helps both organizations to get more in touch with their fans and create more marketing opportunities that will undoubtedly benefit them. 

What do you think of Disney’s advertising deal with the Orland0 Magic? Let us know in the comments below.