Liverpool Chairman Reveals Nike Will Create Soccer Products With LeBron James ‘That Rival the Connection That Michael Jordan Has With Nike’

Published 11/25/2021, 8:10 AM EST


LeBron James isn’t called the King just for his skills on the court, but his ability to expand his empire beyond measure. And now, the Los Angeles Lakers superstar is about to embark on a new campaign that includes Nike, as well as Liverpool. This will also be an attempt to compete with the wide range of products Michael Jordan has with Nike.

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The Fenway Sports Group Chairman, Tom Werner officially announced, “We’re doing a product line with LeBron and Liverpool. Nike is creating 7 or 8 products that connect LeBron with soccer. They’re going to create seven or eight products that rival the connection that Michael Jordan has with Nike.”

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This collaboration with the Lakers legend and English Premier League football club is a great step forward after LeBron became a part of Liverpool FC’s ownership group. He first bought a mere 2% of the company worth $6.5M along with his business part Maverick Carter back in 2011.

This move turned out to be a very lucrative move on LeBron’s part and, as we all know, he is known for making smart investments. In fact, ever since he became a shareholder, Liverpool and him both, have enjoyed plenty of success. This new collaboration is definitely going to mint a lot of money for the L-train.

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How Liverpool has seen success after LeBron James’ investment in 2011?

Oct 27, 2021; Oklahoma City, Oklahoma, USA; Los Angeles Lakers forward LeBron James (6) watches the game from the bench during the second quarter against the Oklahoma City Thunder at Paycom Center. Mandatory Credit: Alonzo Adams-USA TODAY Sports

In 2019, Liverpool won the Champions League as well as the Premier League for the first time next year. With the Premier League is in full force at the moment as well, Jürgen Klopp’s team is standing third in the table, two points behind Man City from taking over the second spot.

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All of these achievements greatly affect the revenue that is generated, as well as the market value. This eventually results in Bron’s pocket getting heavier and heavier.

As per Forbes, Liverpool’s value stands at $4.1 billion, which means its annual revenue is $619 million. So, the stakes that LBJ bought are now worth $43 million. And with this new collaboration with Nike, the success rate just keeps getting higher and higher.

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So even when Bron is busy playing and trying to get his team to make the playoffs this season, his off-court finances are keeping him as rich as ever.

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Yashima Bhatia

1744 articles

Yashima Bhatia is an NBA writer for EssentiallySports who specialises in providing nuanced predictions and updates for matches. She has a Bachelor's degree in journalism and mass communication. Yashima's love for playing the game came up at a young age, when the excitement of the games coupled with the intensity of the Playoffs had her hooked.

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