Michael Jordan and Giannis Antetokounmpo Among Major NBA Stars to Invest in $165 Million Venture

Published 11/23/2021, 2:02 PM EST


There is no doubt that NBA stars earn massive amounts of money during their careers. Off the court, many of them go on to become shrewd businessman too. One of the biggest names that come to mind with regard to being a business tycoon, is that of Michael Jordan. After his retirement in 2003, he has only built on his legacy. Meanwhile, Milwaukee Bucks’ Greek Freak is now following in his footsteps.

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In an illustrious journey spanning around twenty years, MJ became the Chicago Bulls’ best ever player. A dynamic beast from the back-court, Jordan won six NBA trophies in his time. His 14 All-star appearances and clinical performances gave him a tally of close to a billion earned via NBA salary alone. Yet, his net worth stands at over the 1 billion mark, per Forbes. And he has now made another big booming investment, alongside Milwaukee’s outlandish freak.

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Michael Jordan and Giannis Antetokounmpo invest in million dollar venture

Courtesy of his Jordan brand, MJ is widely acclaimed in the business sphere. 26-year-old Giannis however, is still on his way. After exploding onto the scene over the past few seasons, he is slowly but surely building his own legacy. Now, he has invested in a watch brand, along with some NBA royalty. It is worth some big money, and has raised a large amount thus far.

Jul 20, 2021; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Giannis Antetokounmpo (34) begins to celebrate during the fourth quarter against the Phoenix Suns during game six of the 2021 NBA Finals at Fiserv Forum. Mandatory Credit: Jeff Hanisch-USA TODAY Sports

The venture, named WatchBox, is a secondary marketplace for luxurious watches around the world. It has a team of over 200 associates, and deals with buying, selling and trading top quality time-tellers. The company recently landed a huge jackpot, and can now make up to $300 million in revenue per year. Some of its leading investors are Jordan and Giannis themselves, along with Chris Paul, Devin Booker, Karl Anthony Towns and others. Totally, the company has raised $165 million so far.

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The investment deal in the watch brand marks another success for Jordan, as well as the fellow NBA stars. For someone like Giannis as well as Booker, it is a big deal, considering these youngsters are still entering their prime. Do you think it is going to be a successful investment?

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Sankalp Harikrishnan

465 articles

Sankalp Harikrishnan is an NBA and Tennis writer at EssentiallySports. He aspires to pursue Sports Journalism and has represented his institution in cricket, badminton, football and table tennis. Sankalp idolises Roger Federer and Stephen Curry, and has an inherent love for statistics.

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